# Janice Kim > Design Leader | Brand & Creative Location: Palo Alto, California, United States Profile: https://flows.cv/janicekim Hello. I am a hands-on design leader passionate about building iconic brand experiences and intentional designs grounded in business objectives. At Visa, Oracle, Infor, and design agencies, I led internal & external design teams, driving brand visual identity and marketing creative, and managing cross-functional initiatives & long-term strategic projects with leadership and cross-functional teams. Throughout my career, I've worked in a wide range of industries, including tech, finance, sports, and lifestyle. My work ranges from inspiring Fortune 500 leaders to forward-thinking start-ups. I have directly worked with these industry leaders in defining their brand’s visual strategy and identity, developing brand systems, and creating emotionally engaging content across various forms of media, audiences, and channels. Backbround: Branding & Identity | Creative Direction | Art Direction | Creative Strategy | Creative Leadership | Corporate Branding | Graphic Design | Digital Marketing | Social Media Marketing | Advertising | Visual Storytelling | Event Creative Software: Adobe Creative Suite | Figma | Microsoft Suite | Apple Keynote ## Work Experience ### Senior Manager, Corporate Design @ Snowflake Jan 2025 – Present | Menlo Park, CA Oversee an internal brand and creative design team of six, leading the end-to-end design process—from concept to execution—across owned and paid marketing channels, spanning both physical and digital activations. ### Art Director (Global Brand & Creative) @ Infor Jan 2023 – Jan 2024 Oversee an internal marketing/brand design team of three, providing creative oversight and managing the end-to-end design process, from concept to execution, across various owned & paid marketing channels • Lead and manage an in-house design team and various creative executions across brand touchpoints–including video, websites, events, social/digital, and print–in a high-volume, fast-paced environment. • Develop and evolve brand & creative standards, marketing assets, toolkits, and campaigns that bolster corporate identity and consistency. • Enhance design team performance by optimizing the creative process, fostering stakeholder and team engagement, improving collaboration, enhancing creative quality, and boosting project delivery speed. • Serve as a trusted advisor to video, content, web, and product design teams, contributing to brand-consistent and creative outcomes. • Partner closely with Creative Operations to manage resourcing of projects and enhance design processes. ### Director, Design (Global Brand & Creative) @ Visa Jan 2017 – Jan 2021 | San Francisco Bay Area Led internal & external design teams, managing brand’s visual identity & design expression across touchpoints. Planned, developed, and managed cross-functional initiatives and long-term strategic projects (e.g., Global campaign, Olympics, and FIFA sponsorship branding and activation) with executive leadership. • Define, evolve, and oversee brand’s visual identity and design executions across various marketing and communication channels. • Develop and manage strategic design projects, design briefs, visual strategies, project budgets, deliverables, and timelines. • Hire, onboard and manage contractors & agencies and provide direction as well as collaborate as necessary. • Develop and manage global creative assets, photoshoots, templates, and toolkits for market activation. • Present creative deliverables to executive leadership to gain alignment and approvals as needed. • Collaborate with various stakeholders across functions to gain alignment, and maintain brand consistency and creative excellence. • Lead and develope brand, sponsorships and campaign branding system, design guidelines, assets & toolkits, global/ agency training and activations. – Visa Rebrand & Global Brand Style Guide (2021) – 2020 Tokyo Olympics Playbook – 2018 PyeongChang Olympics Playbook – 2018 FIFA World Cup Russia™ Playbook – 2017 Global Campaign (Unbound) Playbook – 2016 RIO Olympics Playbook ### Manager, Design (Global Brand & Creative) @ Visa Jan 2015 – Jan 2017 | San Francisco Bay Area ### Senior Designer (Brand & Creative) @ Oracle Jan 2014 – Jan 2015 | San Francisco Bay Area Managed creative services for the marketing organization, providing overall brand & design oversight and execution. • Directing, designing and maintaining brand consistency across different marketing channels: ebooks, infographics, tradeshow graphics, social media, internal/ external keynotes, and sales presentations. • Providing visual feedback and guidance to external and internal resources to maintain brand consistency. • Working with cross-functional teams to deliver consistent brand imagery, voice, and message across multiple platforms. • Presenting concepts to upper management, marketing partners, and key stakeholders. • Leading, managing, and overseeing design/graphics for the new Oracle Marketing Cloud website through and beyond the launch. ### Senior Designer @ Duarte Design Jan 2012 – Jan 2014 | San Francisco Bay Area Immersed in creating executive-level presentations, visual storytelling, data visualization, and event production. • Developed concepts, set visual direction/strategy, and created visual styles for various projects/clients. • Provided guidance/ art direction to a small team of designers with thorough delegation, follow-up, and mentoring. • Translated complex concepts into easy-to-understand visuals. • Day-to-day responsibilities also included but were not limited to creating moodboards, brand audits, storyboards, assets, icons, photo manipulation, and presentation development. • Pitched visual styles and deliverables to clients. ### Senior Designer @ Kevin Louis Design Jan 2004 – Jan 2012 | Vancouver, Canada Area Worked on a breadth of design projects, from brand development and campaigns to web to social media, brochures, showrooms, and everything in between. • Developed creative concepts and visual strategies. • Designed all graphics (which include but not limited to naming, logo, environmental design, and marketing collaterals) and web design standards for various projects. • Created wireframes, site maps, mockups, and prototypes. • Worked closely with junior and production designers, clients, marketing team, suppliers, photographers, and engineers. • Managed projects and printing budget, met with clients for design presentations, and attended press checks. ## Education ### Bachelor in Fine Arts Emily Carr University of Art and Design ### New Media Vancouver Film School ## Contact & Social - LinkedIn: https://linkedin.com/in/janicejy-kim - Portfolio: http://www.janicekim.me - Portfolio: http://cargocollective.com/missfame --- Source: https://flows.cv/janicekim JSON Resume: https://flows.cv/janicekim/resume.json Last updated: 2026-04-13