# Janice Shin > Assistant Coach @ Stanford | Stanford Graduate Location: San Francisco Bay Area, United States Profile: https://flows.cv/janiceshin As a 2 time NCAA Division 1 champion, I bring the same drive and discipline to my professional career. Over the past four years, I’ve led product and marketing initiatives that boosted revenue and built strong relationships on and off the court or course. Passionate about streamlining operations, improving efficiency, and learning new technologies, always leveraging data-driven strategies to achieve impactful results. When I'm not at my computer, I'm either: bouldering, thrifting for second-hand treasures, or junk journaling at a local coffee shop. ## Work Experience ### Assistant Coach, Women's Tennis @ Stanford Athletics Jan 2024 – Present | Palo Alto, California, United States ### Marketing Coordinator @ Unknown Jan 2025 – Present | San Francisco, California, United States Managed the creation and distribution of content designed to engage and convert prospective leads, working cross-functionally with design and customer success. Crafted insightful, data-driven narratives to fuel top-of-funnel growth and support broader sales and marketing initiatives. ### Director of Product and Marketing @ Break the Love Jan 2024 – Jan 2024 ### Senior Product Manager @ Break the Love Jan 2023 – Jan 2024 ### Product Manager @ Break the Love Jan 2022 – Jan 2023 ### Associate Product Manager @ Break the Love Jan 2021 – Jan 2022 ### Tennis Professional @ BAY AREA RACQUET CLUB Jan 2021 – Jan 2024 | Houston, Texas, United States ### Director of Special Projects @ Break Sports Jan 2024 – Jan 2024 ### Director of Product and Marketing @ Break Sports Jan 2024 – Jan 2024 Break Sports is a mission-driven sports platform dedicated to making recreational sports accessible for all. Starting with racquet sports (Break the Love) and golf (Break the Birdie), we are giving the everyday player a new way to find free-to-join drop-in clubs based on location, skill level, and interest, with the goal of connecting and building communities through sport. ### NCAA Division 1 Student Athlete @ NCAA Jan 2017 – Jan 2021 Captain of Stanford Women's Tennis Team • Play a key role on two-time National Championship winning tennis team, devoting 25 hours a week to practicing, competing, and local outreach •Awarded a 4-year athletic scholarship to Stanford University. •Key contributor to back-to-back PAC-12 team titles and NCAA team titles (2018, 2019) •Played line #3-5 for singles and #3 doubles •Received All-Tournament team accolades as well as PAC-12 Honors. ### Associate Product Design Intern @ Break the Love Jan 2020 – Jan 2021 •Led UI/UX for the independent worker experience for a venture-backed vertical social tennis platform •Prototyped & designed the end-to-end onboarding experience for independent workers to bring the businesses online Break the Love’s marketplace product during COVID-19 •Designed a self-serve onboarding flow reducing CPC by $1000 and 80% per provider •Redesigned the sign-up flow on mobile & desktop increasing sign-ups by 80% in 3 months ### Product Marketing Intern @ Break the Love Jan 2020 – Jan 2020 ### Marketing Intern @ Purpose Project Jan 2020 – Jan 2021 ### Social Media Marketing Intern @ Purpose Project Jan 2020 – Jan 2020 Spearhead the marketing efforts for IDEO’s Purpose Project, a digital educational platform that develops social-emotional skills through immersive activities and experiences. Created and implemented a social media strategy to increase engagement on platforms by 70% in three months' time. ### Growth Marketing Intern @ Mindful Littles Jan 2020 – Jan 2020 Assisted Mindful Littles, a non-profit social-emotional learning program centering on the power of compassion in young children. Led the acquisition of growth through Google Ads. Analyzed their digital presence and compiled best practices along with creating content to highlight their Mindful Learning resources. ### Rotational Summer Intern @ 2aDays Jan 2020 – Jan 2020 A rotational internship (Business Development, Content Creation, Creative/Social Media, and Digital Marketing) with a college recruitment company focused on providing first-hand transparent knowledge to prospective student-athletes. Established a cross channel partnership with Parenting Aces growing our subscriber base by 10% in 2 months Managed the remote internship program for the next cycle of 30 interns Rebranded company’s Twitter account, resulting in 400% increase in followers Spearheaded two digital marketing campaigns, devised 14-day social media plan for IG, LinkedIn and FB Led several Q&A and informational sessions for prospective clients ### Leadership Education & Career Services Content Strategist @ Stanford Athletics Jan 2019 – Jan 2020 | Stanford, CA Communicating across different teams and gather feedback to update and improve the Stanford student-athlete experience. Create a regular e-newsletter and other marketing materials geared towards the Stanford's student-athlete population through Mailchimp, Canva, and Photoshop. ### Janice Shin Photography @ Janice Shin Photography Jan 2018 – Jan 2020 Founded Janice Shin Photography, a portrait and lifestyle centered photography business. Interacted with clients through social media, personal website, and in-person consultations to create the collective vision of the shoot. Fully serviced (location scouting, contract terms, pricing, shooting, editing, social media) over 25 clients with a turnaround time within 48 hours. ## Education ### BS - Science in Technology and Society - Innovation & Organization, Minor in Psychology Stanford University ## Contact & Social - LinkedIn: https://linkedin.com/in/janiceshin16 - Portfolio: https://janiceshin.wixsite.com/mysite --- Source: https://flows.cv/janiceshin JSON Resume: https://flows.cv/janiceshin/resume.json Last updated: 2026-04-13