Product design leader with 15+ years shaping SaaS, health tech, and e-commerce experiences. I combine hands-on UX design, product strategy, and systems thinking to deliver measurable business impact while mentoring high-performing teams.

2017 — Nowjanicetam.comStaff Product Designer

2017 — Now

San Francisco Bay Area

Lead hands-on design and product strategy for established companies and early-stage startups.

Implement AI-assisted workflows and design-to-code processes, improving delivery speed and fidelity.

Define repeatable frameworks for onboarding, collaboration, and workflow efficiency.

Clients include Art.com, Atlassian, Microsoft, Starbucks, and multiple early-stage startups.

2020 — 2024Lucid Lane Inc.Head of UX

2020 — 2024

Lucid Lane is a healthcare technology company integrating pain management, mental health support and opioid/benzo tapering guided by AI technology.

Joined at Series A as a consultant then fulltime in Feb 2022

Built design function post–Product Market Fit, leading team of 2 plus agency partners.

Launched 0→1 patient-facing and internal products supporting mental health & opioid tapering.

Scaled design through Series A–B growth, aligning UX with clinical and AI innovation.

2018 — 2019AtlassianProduct Manager, Buyer Experience Team

2018 — 2019

Led a cross-functional team in redesigning the pricing page, resulting in a decrease in customer inquiries.

Implemented an interactive slider and dynamic currency feature, improving user experience and increasing pricing accuracy for visitors from select geos.

Successfully collaborated with multiple teams and stakeholders to streamline the purchase process, leading to a decrease in onboarding time for combined Jira Software and Bitbucket sales.

2018 — 2018AtlassianLead User Experience Designer, Buyer Experience Team

2018 — 2018

Redesigned navigation information architecture of atlassian.com, resulting in an improvement in user engagement and an increase in page navigation.

Facilitated design workshops for high school students, fostering creativity and inspiring the next generation of designers.

Led the planning and definition of a large-scale migration project, ensuring a seamless transition to a new backend service while maintaining a positive user experience.