Fitbit Enterprise is a trusted partner in the health and wellbeing space that works with health plans, MA, employers and care solutions to help their members live longer, healthier lives.

As the Lead Product Marketer for Fitbit Enterprise, I drove business stability and fueled growth by developing foundational product marketing strategies, refining core messaging, and sharpening our market positioning.

• - Spearheaded the creation of the Fitbit Enterprise brand book, skillfully navigating Google's corporate brand guidelines while preserving a distinct B2B identity. This established a critical source of truth, ensuring brand consistency across all internal teams and external partners.

• - Directed comprehensive market research in partnership with an external agency, yielding data-validated insights into core buyer needs and competitor landscapes. These findings replaced assumptions and are now directly shaping our strategic narrative and content roadmap.

Empowering the GTM team with informational trainings, sales assets and valuable information to showcase the value of Fitbit Care and the impact it can have on population health.

• Design and launch non-evergreen webpages to support different audiences across the business

• Secure on brand sponsorships and manage all aspects of event execution with internal and external stakeholders

• Create and produce webinars with full social media campaign to maximize exposure

• Project manage creative requests in partnership with the brand team

• Designed youth outlet styles including outerwear jackets and bottoms, and assisted on womens and mens outlet Styles

• Designed wholesale account special orders

• Managed logo artwork for womens, mens and youth styles

To assist customers, an internal staff, with the Westfield Gift Card. Manage answer phone calls, responding to email, and daily gift card fulfillment tasks.