# Janine Garb > Marketer | Mama | Building Compelling Content | Bridging xFunctional Teams | Driving Holistic Health | Ready for the ‘Future is Female’ in Health Location: San Francisco Bay Area, United States Profile: https://flows.cv/janinegarb You know how true wellbeing isn't just about one part of the body functioning well, but the harmonious interplay of mental, physical, and spiritual health? I believe successful Sales and Marketing alignment requires that same integrated approach. That's where I come in as your 'Holistic Harmony Coach,' ensuring that strategies, actions, and shared purpose are perfectly attuned for vibrant organizational health. I'm a Product Marketing and Sales Enablement leader who believes the magic happens when people and ideas truly connect. My marketing playground spans brand, content, creative, events, and demand gen, but my sweet spot is crafting compelling product narratives and empowering sales teams to win. I'm the extroverted 'people-person' who digs in to ensure we're all celebrating the same successes. Here’s how my approach has fostered an effective and healthy team dynamic, leading to tangible results. —> Content & Resource Excellence: Ensured our sales team was well-equipped by developing and maintaining a high-quality enablement library, with 83% of the team finding these materials directly helpful in achieving their goals (based on an internal survey). —> Product Launches: Drove internal readiness by creating and delivering a training program that significantly improved team knowledge. As a result, 86% of participants reported a better understanding of the key product functionality, and 73% had a better understanding on how the product could help our customers. —> Fostering Cross-Functional Synergy: Established weekly office hours, cultivating a vibrant space for inter-team dialogue and collaboration. This initiative fostered an atmosphere where 87.6% of attendees felt comfortable asking questions and sharing crucial feedback. —> Team Culture & Engagement Champion: Received recognition for leadership in team culture clubs and significant contributions to team morale by organizing engaging events and fostering a welcoming, inclusive, and fun team environment. I'm passionate about bringing this holistic and results-oriented approach to organizations looking to elevate their team dynamics and market impact. Let's connect! ## Work Experience ### Product Marketing Manager @ Google Jan 2024 – Present | San Francisco Bay Area Fitbit Enterprise is a trusted partner in the health and wellbeing space that works with health plans, MA, employers and care solutions to help their members live longer, healthier lives. As the Lead Product Marketer for Fitbit Enterprise, I drove business stability and fueled growth by developing foundational product marketing strategies, refining core messaging, and sharpening our market positioning. -- Spearheaded the creation of the Fitbit Enterprise brand book, skillfully navigating Google's corporate brand guidelines while preserving a distinct B2B identity. This established a critical source of truth, ensuring brand consistency across all internal teams and external partners. -- Directed comprehensive market research in partnership with an external agency, yielding data-validated insights into core buyer needs and competitor landscapes. These findings replaced assumptions and are now directly shaping our strategic narrative and content roadmap. ### Product Marketing Manager @ Fitbit (now part of Google) Jan 2022 – Jan 2025 | San Francisco Bay Area Empowering the GTM team with informational trainings, sales assets and valuable information to showcase the value of Fitbit Care and the impact it can have on population health. ### Marketing, Fitbit Health Solutions @ Fitbit (now part of Google) Jan 2019 – Jan 2025 | San Francisco Bay Area -Design and launch non-evergreen webpages to support different audiences across the business -Secure on brand sponsorships and manage all aspects of event execution with internal and external stakeholders -Create and produce webinars with full social media campaign to maximize exposure -Project manage creative requests in partnership with the brand team ### Design Contractor @ The North Face, a VF Company Jan 2019 – Jan 2019 | Alameda, California -Designed youth outlet styles including outerwear jackets and bottoms, and assisted on womens and mens outlet Styles -Designed wholesale account special orders -Managed logo artwork for womens, mens and youth styles ### Customer Service Representative - Gift Cards @ Scentre Group (Owner and Operator of Westfield in Aus and NZ) Jan 2018 – Jan 2018 | Sydney, Australia To assist customers, an internal staff, with the Westfield Gift Card. Manage answer phone calls, responding to email, and daily gift card fulfillment tasks. ### Designer/Product Developer @ Miles Fashion Jan 2017 – Jan 2018 | Sydney, Australia -Responsible for all components of baby and kids product creation: including, seasonal concepting, Adobe Illustrator sketches, print creation, and packaging -Developed new presentation templates to assist with increasing sales -Communicated with external business partners to secure product orders ### Designer - Girls & Womens Performance Active @ Gap Inc./Old Navy Jan 2016 – Jan 2016 Designer for the girls and womens performance active lines. ### Associate Designer - Girls Performance Active @ Gap Inc./Old Navy Jan 2014 – Jan 2016 Designer for the girls performance active line. ### Assistant Designer @ Gap Inc./Old Navy Jan 2012 – Jan 2014 Girl's Performance Active Women's Maternity Performance Active Women's Plus Performance Active ### Assistant Designer @ lucy activewear Jan 2010 – Jan 2012 ## Education ### BS in Apparel Design and Merchandising Oregon State University ## Contact & Social - LinkedIn: https://linkedin.com/in/janine-garb --- Source: https://flows.cv/janinegarb JSON Resume: https://flows.cv/janinegarb/resume.json Last updated: 2026-04-13