# Jan Newberry > AI Content Designer | UX Writer | Editorial & Content Strategy | LLMs, Conversational AI, and Scalable Systems | Turning Complex Ideas into Clear, Human-Centered Content Location: San Francisco Bay Area, United States Profile: https://flows.cv/jannewberry I’m a UX Content Designer who brings together editorial clarity, user-first thinking, and strategic insight. I’ve worked in for a wide range of fields, from AI safety, hiring, parenting, and food systems, always focused on making complex ideas understandable, trustworthy, and human. At Google, I help shape the voice, accuracy, and safety of Gemini, collaborating closely with UX and policy teams. At Indeed, my work drove an $86M quarterly revenue increase and boosted user engagement by 87%. I’ve created educational content for new parents at Lovevery, built a zero-to-one content strategy at Sun Basket, and even co-authored award-winning cookbooks. What sets me apart? I’m equal parts systems thinker and storyteller. Whether I’m writing microcopy, scripting AI prompts, or defining voice and tone, I care deeply about clarity, consistency, and the people on the other side of the screen. A few things I’m proud of: • Drove an $86M revenue boost at Indeed • Increased Increased brand awareness by 44% and email open rates to 44.5% (123% above the industry average)at Territory Foods • Built trust and clarity for new parents through multimedia learning materials at Lovevery • Enhanced organic search volume by 36% through the creation and consistent delivery of a weekly digital publication featuring over 600 original articles. • Co-authored cookbooks with some of California’s most celebrated chefs #UXWriting #ContentDesign #GenAI #Hiring #AIUX #EditorialDesign #OpenToWork #GoogleUX #IndeedAlumni #BayAreaTech #HybridRoles ## Work Experience ### Model Content Writer for Google Gemini (via Purple Rock Scissors Agency) @ Purple Rock Scissors • A Strategic Creative Agency Jan 2025 – Present | San Francisco Bay Area • Develop and refine safe response patterns for Gemini’s LLMs, ensuring consistent, reliable handling of high-risk or sensitive prompts. • Collaborate with research, UX, and safety engineering teams to define and document clarity and QA criteria that guide Gemini’s safe conversational behavior • Build and maintain reusable prompt and response frameworks that reinforce safety practices and support scalable improvements across Gemini’s LLM systems. ### UX Content Designer @ Open to Work Jan 2024 – Jan 2025 | Oakland, California, United States Experienced UX Content Designer focused on writing clear, intuitive, and inclusive experiences. I advocate for user needs, simplify complex information, and deliver human-centered content at scale. Looking for a full-time role in the San Francisco Bay Area, where I can collaborate with cross-functional teams to build world-class products that are actionable, accessible, and engaging. ### UX Content Designer @ Indeed Jan 2024 – Jan 2024 | Oakland, California, United States * Generated an $86M revenue boost quarter over quarter and an 87% increase in engagement as part of the Indeed Hiring Events team. ### Content Designer @ Lovevery Jan 2023 – Jan 2023 Developed scripts and printed content for online parenting courses. ### UX Content Designer @ Indeed.com Jan 2022 – Jan 2023 | Oakland, CA * Designed user-focused content for Indeed's recruiter browser extension, resulting in approximately 4,000 new installations with a 6% conversion rate, marking a record increase in user adoption. ### Editorial Consultant and Content Strategist @ Freelance Jan 2019 – Jan 2023 | San Francisco Bay Area Working with clients in travel, technology, science, workplace management, arts education, and food to develop mind-shifting content that engages audiences and drives change. Clients include: Airbnb MessageLab Outschool Pinterest Route to Table SFMOMA Yummly ### Director of Content @ Territory Foods Jan 2021 – Jan 2022 | United States * Increased overall brand awareness by 44% and email open rates to 44.5% (123% above the industry average) by instituting a user-first approach to the voice and tone guide as part of the company's 2021 rebrand. * Led the strategic development and execution of all marketing content including email, landing pages, packaging, print collateral, and blog. ### Content Director @ Sun Basket Jan 2015 – Jan 2019 | San Francisco Bay Area * Established and executed a zero-to-one content strategy for print and digital communications for one of the country's fastest-growing organic, healthy meal kit services. *Launched and directed the Sun Times blog, working with a team of in-house writers and photographers to create over 600 pieces of original content to build engagement and drive organic conversions through online, email, and social channels. * Directed the editorial strategy for a weekly print magazine featuring recipes and consumer-service articles in collaboration with kitchen, photography, design, and production teams. * Worked across teams to build site content, social media presence, email campaigns, onboarding, and customer support communications. ### Writer and editor @ Self-employed Jan 2012 – Jan 2015 | Oakland, CA Co-authored cookbooks with several prominent California chefs Brown Sugar Kitchen Cookbook by Tanya Holland (Chronicle Books, Fall 2014) Bar Tartine by Nicholas Balla and Cortney Burns (Chronicle Books, Fall 2014) 2015 IACP Cookbook Award: Chefs and Restaurants Winner, 2015 James Beard Cookbook Award: Cooking from a Professional Point of View Gjelina by Travis Lett (Chronicle Books, Fall 2015) ### Food and Wine Editor @ San Francisco Magazine Jan 2000 – Jan 2012 Led the magazine's award-winning food section. Wrote and edited restaurant reviews, long-form features, and monthly columns. Managed a team of freelancers and collaborated with design and production teams. Edited a James Beard-Award winning feature story and earned two other James Beard nominations, as well as a National Magazine Award nomination. During my time at the magazine, the publication won a National Magazine Award for General Excellence. ## Education ### Bachelor of Arts (B.A.) in Magna Cum Laude, English Language and Literature/Letters Hunter College ### Peter Kump's New York Cooking School ### Business Planning Workshop Renaissance Entrepreneurship Center ## Contact & Social - LinkedIn: https://linkedin.com/in/jan-newberry - Portfolio: https://www.jannewberry.com --- Source: https://flows.cv/jannewberry JSON Resume: https://flows.cv/jannewberry/resume.json Last updated: 2026-04-13