# Jared Beck > Product | UX | User Research Location: San Francisco, California, United States Profile: https://flows.cv/jaredbeck UX Researcher with 5 years of hands-on experience managing end-to-end research. Skilled in qualitative research methods and product concepting. Passionate about helping people discover meaningful insights through thoughtfully designed experiences. ## Work Experience ### User Research Lead @ Integral Ad Science Jan 2025 – Present | San Francisco, California, United States An evolution of my past two roles, I am currently leading generative and evaluative research for Signal to drive alignment on product direction based on user insights. - Facilitate beta programs and mechanisms for real-time user feedback. - Conduct interviews, surveys, and usability tests to define user needs and synthesize insights into user personas, journey maps and experience flows. - Maintain and manage a central repository of all research initiatives and results. ### Product Designer @ Integral Ad Science Jan 2024 – Jan 2025 | San Francisco, California, United States In response to a strategy shift within the product organization, I identified the need for a product design role grounded in behavioral insights to help shape the foundation of a new platform (Signal) - Collaborated with Customer Success Managers, Product Managers, Data Scientists and Engineers to scope MVP features designed to support new customer segments with tailored product experiences. - Led early discovery and concept development for an AI-powered insights framework and reporting dashboard. - Created low-fidelity wireframes to validate design direction, and built high-fidelity prototypes to support user testing and stakeholder alignment. ### UX Researcher @ Integral Ad Science Jan 2021 – Jan 2023 | Remote Led end-to-end research initiatives for 3 product lines (CTV, Social, Publisher) to support roadmap development and product iteration. - Partnered with cross-functional teams to pinpoint research objectives and refine opportunities when roadmap planning - Wrote research plans (20+) and designed user surveys (10+) - Managed recruitment (CSM comms, participant profiling, documentation and ops) of 200+ users - Leveraged analytics tools to track product adoption and usage trends, generate monthly engagement reports, and identify top users of key product areas to support targeted research and recruitment initiatives. - Crafted participatory design exercises to use in qualitative interviews (20+) - Designed low-fi mockups (20+) and collaborated with designers to create prototypes for testing - Conducted usability tests, concept tests, and in-depth 1:1 user interviews (200+) - Synthesized (affinity diagraming, coding and tagging, identifying key themes and trends) research findings into 20+ tangible artifacts (insight reports, personas, journey maps, user flows, product concepts) and actionable recommendations presented across the org, including senior leadership - Developed in-app onboarding guides and educational tooltips after identifying gaps in product comprehension among self-service users, helping reduce friction and improve feature adoption. Additionally, I provided research leadership through the following contributions: -Established research best practices at Publica (an acquired IAS subsidiary) by leading foundational studies and mentoring UX Designers on integrating user research into their design workflows. - Audited UX team workflows to uncover pain points in cross-functional knowledge sharing, then evaluated and implemented tooling improvements to enhance analysis and repository scalability. - Participated in an Emerging Leaders Program: "Earners of the Propel Certificate are tapped as high-potential employees and possible future leaders at IAS." ### User Research Contract @ Plantmatch Jan 2020 – Jan 2020 Advised a sustainability-focused startup (Seed) on optimizing its product experience to better align with user needs. Developed product-market fit recommendations by analyzing consumer survey data, conducting interviews with target users and B2B benefits experts, and performing a competitive audit of the market landscape. ### Analyst, Brand & Marketing Strategy @ Ogilvy Consulting Jan 2019 – Jan 2020 | New York, New York, United States Worked within the consulting division of WPP’s agency network to drive brand and business transformation through creative, insight-led strategies. Contributed to projects that unlocked new value streams and growth opportunities for clients including Beautycounter, Encore (formerly PSAV), Nestlé, The Coca-Cola Company, and Workday. -Developed innovative product concepts by translating competitive, consumer, and ethnographic research into actionable strategy -Analyzed hundreds of stakeholder interviews and user surveys; synthesized insights to inform brand experience, strategic positioning, and product development -Identified white space opportunities and brand positioning territories using a mix of qualitative and quantitative analysis -Authored complete brand platforms, including positioning statements, taglines, mission/vision/values, voice and tone guidelines, and messaging frameworks -Crafted brand narratives, naming systems, and video scripts to bring strategies to life across channels -Presented research insights and creative outputs to executive leadership and client teams, aligning vision and execution -Co-led an internal “Behavioral Framework” initiative to improve team culture; applied behavioral science, employee interviews, and case studies to create a values-aligned guide that addressed key organizational challenges ### Executive Assistant @ Ogilvy Consulting Jan 2018 – Jan 2019 | New York, New York, United States - Performed travel, expense and calendar managements for four C-Suite executives - Interfaced with clients as "the gatekeeper" of the office on a daily basis - Helped develop internal marketing assets, including a new corporate website - Summarized meeting notes, interviews and contact reports - Organized logistics for hundreds of meetings and events ### Marketing Associate @ American University Jan 2016 – Jan 2017 | Washington D.C. Metro Area - Produced, filmed, and edited 10 videos for university marketing and promotion - Photographed 10+ program events and edited photos to use in marketing initiatives - Managed social media accounts and conducted relevant market research to utilize in posts - Wrote copy for web, email, and print marketing materials ### Communications Intern @ Motion Picture Association of America Jan 2016 – Jan 2016 | Washington D.C. Metro Area - Published 20 articles and editorial content for MPAA's online magazine, The Credits - Monitored industry media coverage, transcribed interviews, and managed press outreach - Organized online film databases and reformatted 200 press releases ### Intern @ Marché du Film - Festival de Cannes Jan 2016 – Jan 2016 | Cannes, France • Provided operations support and media coverage in-person at the 2016 Cannes Film Festival ## Education ### UX/UI Design Certification Springboard ### Bachelor’s Degree in Communications American University ### Study Abroad The American University of Rome ## Contact & Social - LinkedIn: https://linkedin.com/in/jaredspencerbeck - Portfolio: https://www.jaredbeck.me --- Source: https://flows.cv/jaredbeck JSON Resume: https://flows.cv/jaredbeck/resume.json Last updated: 2026-04-13