Advise teams on creative systems, automation, and scalable design frameworks. Focused on upstream problem-solving, governance, and enabling creative teams to operate with clarity.

Teach middle school social studies and advisory, support campus ministry, and lead elementary physical education.

Progression: Senior Designer → Design Lead → Design Manager

Led creative strategy, systems, and teams supporting global lifecycle and performance marketing programs across email, onsite, in-app, push, social, and display channels. Built creative systems at the intersection of scale, performance, and brand stewardship.

• Conceived and led Creative Generator (c100x), a modular automation platform enabling 100× asset scale across lifecycle and performance marketing, accelerating production and enabling rapid experimentation and optimization, positioning creative as a key growth lever without compromising brand quality.

• Transformed eBay’s flagship buyer email program into a personalized lifecycle marketing system, contributing $327M in GMB through data-informed creative, segmentation, and iterative optimization using both quantitative performance metrics and qualitative customer insights.

• Led creative and experience design for eBay’s Next Best Action (NBA) program, translating behavioral signals into high-performing customer journeys and driving $480M in GMB.

• Directed creative across 400+ global lifecycle and performance marketing campaigns annually, producing 4,000+ assets across owned and paid channels: email, onsite, in-app, push, social, and display.

• Partnered with engineering and martech teams to develop Composer, the creative authoring layer within eBay’s Unified Experience Platform, enabling scalable, performance-driven creative production.

• Created the Global Email Template (GET) system, reducing production time by ~30% and QA time by ~50% while supporting ~800M emails.

• Influenced executive decision-making by translating creative performance data and market insights into strategic recommendations, securing CMO buy-in for major redesign initiatives.

• Stepped in to stabilize production during the consolidation of 11 global agencies into a single partner, preventing campaign disruption and delivering $9M in cost savings.

• Designed interactive microsites and digital brand experiences supporting campaign launches, experiential installations, and digital storytelling.

• Collaborated with multidisciplinary teams including creative directors, developers, and strategists to bring concepts to life across web and emerging platforms.

• Contributed to work for clients including Disney, HP, Cisco, and AMD, blending visual design, interaction, and emerging technology.

• Built a strong foundation in digital craft, interactive design, and cross-functional collaboration that later informed leadership work at scale.

Graphic design and production roles in packaging, print, and broadcast environments, including Avanquest Software, T-Square Graphics, and WSAV (NBC Affiliate).