# Jarred Russell > Creative Director | Performance Marketing | Personalization & Creative Systems at Scale Location: San Jose, California, United States Profile: https://flows.cv/jarredrussell I’m a Creative Director with 15+ years of experience building performance marketing creative and scalable creative systems for global platforms. I specialize in scaling creative without losing craft, blending creative direction, data, and audience insight to drive measurable business impact. At eBay, I led creative across 400+ global campaigns and 4,000+ assets annually, spanning lifecycle and performance marketing channels including email, onsite, in-app, push, social, and display. Beyond campaigns, I built the systems behind the work, including modular design frameworks, personalization models, and creative automation platforms, enabling teams to scale production, accelerate experimentation, and improve performance. My role sat at the intersection of Customer Marketing, Performance Marketing, and MarTech, translating audience signals and business objectives into high-performing creative across channels. I partner closely with Marketing, Product, Engineering, and Data to connect strategy, decisioning systems, and creative execution, ensuring that high-volume marketing remains both effective and on-brand. I’m known for strong creative judgment, clear brand taste, and the ability to design systems that teams can actually use, creating the conditions for both speed and quality at scale. ## Work Experience ### Creative Systems & Strategy Consultant @ Unknown Jan 2023 – Present | San Jose, CA Advise teams on creative systems, automation, and scalable design frameworks. Focused on upstream problem-solving, governance, and enabling creative teams to operate with clarity. ### Teacher & Advisor @ St. Martin of Tours Jan 2024 – Present | San Jose, CA Teach middle school social studies and advisory, support campus ministry, and lead elementary physical education. ### Senior Design Manager @ eBay Jan 2010 – Jan 2022 | San Jose, CA Progression: Senior Designer → Design Lead → Design Manager Led creative strategy, systems, and teams supporting global lifecycle and performance marketing programs across email, onsite, in-app, push, social, and display channels. Built creative systems at the intersection of scale, performance, and brand stewardship. • Conceived and led Creative Generator (c100x), a modular automation platform enabling 100× asset scale across lifecycle and performance marketing, accelerating production and enabling rapid experimentation and optimization, positioning creative as a key growth lever without compromising brand quality. • Transformed eBay’s flagship buyer email program into a personalized lifecycle marketing system, contributing $327M in GMB through data-informed creative, segmentation, and iterative optimization using both quantitative performance metrics and qualitative customer insights. • Led creative and experience design for eBay’s Next Best Action (NBA) program, translating behavioral signals into high-performing customer journeys and driving $480M in GMB. • Directed creative across 400+ global lifecycle and performance marketing campaigns annually, producing 4,000+ assets across owned and paid channels: email, onsite, in-app, push, social, and display. • Partnered with engineering and martech teams to develop Composer, the creative authoring layer within eBay’s Unified Experience Platform, enabling scalable, performance-driven creative production. • Created the Global Email Template (GET) system, reducing production time by ~30% and QA time by ~50% while supporting ~800M emails. • Influenced executive decision-making by translating creative performance data and market insights into strategic recommendations, securing CMO buy-in for major redesign initiatives. • Stepped in to stabilize production during the consolidation of 11 global agencies into a single partner, preventing campaign disruption and delivering $9M in cost savings. ### Interactive Designer @ Design Reactor Jan 2007 – Jan 2010 | Campbell, CA • Designed interactive microsites and digital brand experiences supporting campaign launches, experiential installations, and digital storytelling. • Collaborated with multidisciplinary teams including creative directors, developers, and strategists to bring concepts to life across web and emerging platforms. • Contributed to work for clients including Disney, HP, Cisco, and AMD, blending visual design, interaction, and emerging technology. • Built a strong foundation in digital craft, interactive design, and cross-functional collaboration that later informed leadership work at scale. ### Graphic Design & Production Roles @ Earlier Career Jan 2002 – Jan 2007 Graphic design and production roles in packaging, print, and broadcast environments, including Avanquest Software, T-Square Graphics, and WSAV (NBC Affiliate). ## Education ### Bachelor of Fine Arts - BFA in Graphic Design Savannah College of Art and Design ## Contact & Social - LinkedIn: https://linkedin.com/in/jarredrussell - Portfolio: http://www.jarredrussell.com --- Source: https://flows.cv/jarredrussell JSON Resume: https://flows.cv/jarredrussell/resume.json Last updated: 2026-04-13