I’m a product design leader who focuses on building smart, usable experiences that balance real user needs with business and technical constraints. At Launch, I work on both enterprise and consumer products, leading design work from research through delivery on complex problems that don’t have obvious answers. My current focus is improving how products support people in real-world workflows by exploring how data and AI can make them more helpful and easier to use over time. I’m especially interested in how AI can support designers and teams without replacing human judgment. I’m an advocate for design systems, collaboration, and design work that has clear impact. I enjoy helping teams move faster while keeping things simple, consistent, and thoughtful. Outside of work, I’m an angel and early-stage investor in consumer and gaming platforms. When I’m not working, I’m usually playing guitar, gaming, snowboarding, or hiking with my three dogs: Blade, Thor, and Loki.
2018 — Now
Seattle, Washington, United States
2015 — 2018
Seattle, Washington, United States
2014 — 2015
New York, New York, United States
2013 — 2014
Seattle, Washington, United States
2012 — 2014
Seattle, Washington, United States
2010 — 2013
Seattle, Washington, United States
2010 — 2010
Seattle, Washington, United States
2010 — 2010
Seattle, Washington, United States
Feel free to contact me at jasenka@placeholder.flows.cv