# Jasenka Gracic > Product Design Leader | Building AI-Driven, Adaptive User Experiences Location: Seattle, Washington, United States Profile: https://flows.cv/jasenka I’m a product design leader who focuses on building smart, usable experiences that balance real user needs with business and technical constraints. At Launch, I work on both enterprise and consumer products, leading design work from research through delivery on complex problems that don’t have obvious answers. My current focus is improving how products support people in real-world workflows by exploring how data and AI can make them more helpful and easier to use over time. I’m especially interested in how AI can support designers and teams without replacing human judgment. I’m an advocate for design systems, collaboration, and design work that has clear impact. I enjoy helping teams move faster while keeping things simple, consistent, and thoughtful. Outside of work, I’m an angel and early-stage investor in consumer and gaming platforms. When I’m not working, I’m usually playing guitar, gaming, snowboarding, or hiking with my three dogs: Blade, Thor, and Loki. ## Work Experience ### Senior Product Design Lead @ Launch Consulting Group Jan 2018 – Present | Seattle, Washington, United States + Led cross-functional teams delivering scalable, user-centered products for Meta, Google, and Microsoft. + Drove product strategy through research, testing, and close stakeholder collaboration. + Built and scaled design systems, reducing front-end dev time by 25% and design time by 50% while improving WCAG compliance from A to AA for VSP Insurance. + Applied AI-driven design and simulation to accelerate iteration and validate UX decisions (Wireless Guardian). + Established UX maturity frameworks to increase team velocity, quality, and measurement-driven outcomes. + Ran remote user research and focus groups to inform product decisions. + Mentored and led designers via ADPList and Launch Consulting. ### Senior User Experience Designer @ Oracle Jan 2015 – Jan 2018 | Seattle, Washington, United States + Led end-to-end UX design for Oracle Cloud Infrastructure's management console and owned the Identity service, simplifying identity management and access control for cloud users. + Established a scalable design system that aligned with Oracle’s enterprise-grade cloud architecture, enabling a full modern redesign of the console UI, reducing task completion time by 30% and improving speed to delivery by 20% through streamlined design patterns and collaboration with cross-functional teams. + Collaborated closely with cross-functional teams, including product managers, engineers, and architects, to ensure design consistency across multiple cloud services. + Drove user-centered design practices, conducting user research, usability testing, and heuristic evaluations to enhance platform usability and customer satisfaction. ### Freelance Product Designer @ SS Consulting Jan 2014 – Jan 2015 | New York, New York, United States Client: SWTCH — The Digital Fan Club + Led UX and product design for fan and artist platforms enabling direct engagement through exclusive content and interactive features. + Designed responsive mobile experiences, increasing fan satisfaction by 25%. + Partnered with engineering and marketing to launch features that expanded fan-to-artist communication. Client: Button, Inc. + Led UX for Button’s subsidiary marketing hub and blog, increasing page views and retention by 10%. + Used user research and A/B testing to improve navigation and content performance, driving a 25% engagement lift. + Built responsive layouts that improved brand consistency and content discoverability by 20%. Client: ICSA BoardPad + Created brand identity and style guide, including logos, to establish a cohesive and recognizable product experience. ### User Experience Designer @ Amazon Jan 2013 – Jan 2014 | Seattle, Washington, United States + Led UX design efforts for Amazon's social features, enhancing community engagement and user interactions across the Amazon.com core retail website. + Owned end-to-end design for key social experiences, including profile management, social sharing, and user-generated content integration. + Collaborated with product managers, engineers, and data scientists, ensuring that social features aligned with user needs and business goals while leveraging data-driven insights. + Conducted extensive user research and testing, driving design decisions that improved user satisfaction and fostered stronger social connections among Amazon customers. + Advocated for accessible, inclusive design, ensuring social features were usable for a diverse global audience such as Amazon's CN and DE user bases. + Established the first set of Amazon.com designs for Windows Phone 8 using the Metro design language. ### Design Director & Co-Founder @ Lively LLC Jan 2012 – Jan 2014 | Seattle, Washington, United States Lively was acquired by Set.fm (now StageIt) + Co-founded and led product design for Lively, a live-music startup connecting artists and fans through digital and in-venue experiences. + Owned the full design lifecycle, building mobile and web products including Lively Audio Manager and fan apps. + Partnered with artists, engineers, and Universal Music executives to deliver artist marketing and fan-engagement tools. + Ran data-driven UX experiments, including QR-based in-venue research at Seattle’s Crocodile, generating new users and actionable product insights. + Defined product vision and visual strategy, positioning Lively as a differentiated player in live entertainment tech. ### UX Project Manager @ Ratio Interactive Jan 2010 – Jan 2013 | Seattle, Washington, United States Ratio was acquired by Globant. + Led requirements gathering and documentation for multiple design projects, ensuring clear communication between clients, designers, and developers. + Managed project timelines and deliverables across a portfolio of clients, balancing competing priorities to deliver high-quality design solutions on schedule. + Collaborated as a hybrid UX designer and information architect, creating wireframes, user flows, and site maps to guide development and improve user experience. + Facilitated cross-functional collaboration, bridging the gap between design, development, and business teams to meet client needs effectively. + Ensured alignment with client goals, driving discovery workshops and iterative feedback sessions to refine requirements and adapt to evolving project demands. ### Junior Web Designer @ Less Avenged Jan 2010 – Jan 2010 | Seattle, Washington, United States + Built and maintained web pages for Entertonement, a company allowing users to download sound bites from their favorite movies, one of my key clients, using HTML and CSS, with a focus on design operations to create responsive, engaging user experiences. + Conceptualized and designed custom profiles for movie releases like Hot Tub Time Machine, creating visually appealing layouts and user flows to enhance user engagement with content. + Presented design mockups to clients and key stakeholders at Entertonement as well as prominent movie studios, gathering feedback and securing approval to ensure alignment with project goals and brand standards. + Collaborated closely with major movie studios, including HBO, to gather requirements and receive assets that informed the design process and enriched user engagement. + Successfully implemented approved designs on the Entertonement website, integrating the profiles seamlessly while ensuring a consistent user experience across the platform. ### Web Design Intern @ Less Avenged Jan 2010 – Jan 2010 | Seattle, Washington, United States ## Education ### University of Washington ## Contact & Social - LinkedIn: https://linkedin.com/in/iamjasenka - Website: http://jasenka.me --- Source: https://flows.cv/jasenka JSON Resume: https://flows.cv/jasenka/resume.json Last updated: 2026-02-23