# Jasmine Yuen > Senior Product Designer Location: New York, New York, United States Profile: https://flows.cv/jasmineyuen I’m a Senior Product Designer who wears many hats. My background (aka hats) spans UX, design systems, motion design, and brand identity, giving me the flexibility to take projects from vision through execution while keeping the user experience at the center. Currently at Chegg, I lead the company’s unified design system and help shape the long-term vision for a holistic student experience. Previously, at kith&kin, I delivered award-winning digital and brand work for clients such as Chako (Silver at the 2022 Transform Awards Asia), Levi’s HK, and Moët Hennessy Diageo HK. I thrive in cross-functional teams, bringing clarity to complex challenges and creating experiences that are both scalable and user-focused. And whether the hat is systems thinker, collaborator, or mentor, I’m always focused on designing solutions that are both functional and beautiful. ## Work Experience ### Senior Product Designer @ Chegg Inc. Jan 2024 – Present | New York, United States At Chegg, I lead key product and design initiatives that shape how students engage with learning resources. My focus has been on building scalable design system and driving long-term product visions. In this role, I work closely with engineering, marketing, and product partners, facilitating cross-team alignment and ensuring consistent, user-centered experiences across Chegg’s ecosystem. Highlights: • Design Systems: Led the creation of Chegg’s unified design system, building core components and tokens adopted across all product teams, improving consistency and creating a cohesive end-to-end journey. • Product Vision: Partnered with product leadership to define the long-term vision for Chegg’s platform, aligning roadmaps and strategies around a holistic student experience. • Growth Experiments: Designed and tested improvements across native app and web platforms in partnership with product and engineering, strengthening user engagement and driving conversion. • Cross-Functional Alignment: Established channels that improved collaboration between design, product, engineering, and marketing. • Mentorship: Hired and guided design interns, providing feedback and support for their professional growth. ### Designer @ Kith&kin Jan 2020 – Jan 2023 I led brand and product design initiatives across diverse industries, working closely with clients to bring ideas from concept to launch. In a small, collaborative team, I owned projects end-to-end — from research and workshops through design execution, prototyping, and delivery. Highlights: • Workshops & Strategy: Led brand identity projects using strategic workshops and data insights; facilitated creative sessions with clients and internal teams. • Digital Products: Owned design of client websites and apps, delivering production-ready sites in Webflow for seamless adoption. • Brand Systems: Created brand and visual systems for Chako, which won Silver for Best Visual Identity at the 2022 Transform Awards Asia. • Campaigns: Designed digital experiences and marketing assets for Levi’s HK, Five Guys HK, and Moët Hennessy Diageo HK. • Mentorship: Guided junior designers and interns, raising team quality and professional growth. ### Graphic Designer @ Domio Jan 2018 – Jan 2020 | Greater New York City Area I worked across marketing, product, and guest experience design to strengthen the brand and deliver cohesive digital and in-person journeys. I partnered closely with marketing and cross-functional teams to design for growth, engagement, and guest satisfaction. Highlights: • Redesigned Domio’s email marketing funnels, helping establish email as a top-performing acquisition and engagement channel. • Created a branded icon and sticker system that significantly expanded digital reach and provided teams with scalable, reusable assets for creative storytelling. ### Junior Designer @ FormNation Jan 2017 – Jan 2018 | Greater New York City Area Contributed to brand identity, packaging, and marketing design projects for consumer and lifestyle brands, including As I Am, KeraCare, and Verloop Knits. ### Freelance Designer @ Luxottica Jan 2016 – Jan 2016 | Greater New York City Area Supported eyewear design and product development for brands such as Coach, Michael Kors, and Tory Burch. ## Education ### Bachelor’s Degree in Product Design, Minor in Communication Design Parsons School of Design - The New School ## Contact & Social - LinkedIn: https://linkedin.com/in/jasmineayuen - Portfolio: https://www.jasmineyuen.com/ --- Source: https://flows.cv/jasmineyuen JSON Resume: https://flows.cv/jasmineyuen/resume.json Last updated: 2026-03-29