Embedded at Apple:

Lead UX Designer on the Apple Online Store team, leading consumer-facing and internal tool experiences across web and app, and building and maintaining scalable design systems.

• Specialize in designing websites and mobile apps, assist with web development, and create design system libraries that align with clients' needs.

• Collaborate with clients to develop branding and marketing assets.

• Led the iOS app redesign initiative by enhancing the user experience and accessibility through a data-driven approach utilizing customer feedback and performance metrics, resulting in a 1.7M increase in MAU and increased in-app subscriptions by 5%.

• Delivered industry-leading e-Signature features, including Offline Signing, AI-Powered Signing and Sending, Identity Verification, and Multi-Account Support, addressing key customer needs and contributing to the app's 5-star ratings.

• Streamlined the design and development process by creating and maintaining the mobile-specific component library, spec files, and guidelines, ensuring efficiency and consistency across platforms.

• Led the initiative to design a native user-friendly eSignature experience for the previous outsourced iOS and Android apps.

Designed and pitched a rebrand and redesign of the website to stakeholders, focusing on enhancing the user experience and streamlining the deal-purchasing process, resulting in improved conversion rates of deals purchased.