As a Staff UX leader at PrePass, I drive the vision, strategy, and execution of our mobile user experience. My focus extends beyond design execution — I align cross-functional teams around a shared product vision, ensuring our mobile solutions deliver measurable value to users and the business. I champion a design culture that blends data-driven insights, user empathy, and technical excellence to help PrePass maintain its leadership in safety, compliance, and efficiency for commercial drivers.

I partner closely with Product, Engineering, Marketing, and Operations to translate complex workflows into intuitive, high-impact mobile experiences. Through strategic design leadership, I mentor designers, advocate for user needs, and influence product roadmaps to deliver cohesive, accessible, and scalable experiences across iOS, Android and Web platforms.

Leadership Focus Areas:

Design Strategy & Vision: Define and execute the UX strategy that supports business goals and enhances user satisfaction.

Cross-Functional Alignment: Collaborate with executive and product leaders to ensure design direction aligns with company objectives.

Team Development: Mentor and empower designers to deliver their best work while fostering innovation and continuous improvement.

User Insight & Research: Drive user research initiatives to inform design decisions and product strategy.

Experience Architecture: Oversee the end-to-end information architecture, ensuring clarity, usability, and consistency.

Data-Informed Design: Leverage analytics, A/B testing, and qualitative feedback to optimize performance and engagement.

Accessibility & Inclusion: Champion inclusive design principles to ensure equitable access and compliance across all user segments.

Design Systems & Governance: Establish scalable systems and standards that promote efficiency and visual consistency.

Stakeholder Communication: Communicate design rationale, impact, and vision clearly across leadership and development teams.

At Wells Fargo, I lead experience design initiatives that shape the future of our digital banking ecosystem. Partnering closely with Product Owners, Engineers, and Business Leaders, I translate complex financial processes into intuitive, data-informed, and trustworthy user experiences that meet both customer needs and business goals.

My role extends beyond design execution — I define experience strategies that influence product direction, elevate design standards, and ensure a cohesive brand experience across digital touchpoints. I champion design thinking and accessibility as core pillars of product development, ensuring that our solutions are inclusive, compliant, and human-centered.

Leadership Focus Areas:

Design Strategy & Execution: Drive end-to-end UX strategy that enhances the Wells Fargo digital banking experience and aligns with enterprise priorities.

Cross-Functional Collaboration: Partner with Product and Engineering leaders to translate insights into actionable product improvements.

User Research & Data-Driven Design: Leverage qualitative and quantitative feedback to inform design decisions and measure impact.

UX Leadership & Mentorship: Guide teams in adopting user-centered design best practices, fostering a culture of innovation and learning.

Experience Architecture: Oversee user flows, wireframes, and prototypes to ensure clarity, usability, and consistency across platforms.

Accessibility & Compliance: Advocate for inclusive design and WCAG standards to ensure equitable experiences for all users.

Visual & Interaction Design: Elevate visual language, micro-interactions, and motion design to enhance engagement and trust.

Design Systems & Standards: Contribute to scalable UI frameworks that streamline collaboration and maintain design integrity.

At Amwell, I led strategic initiatives to modernize the company’s digital health platform, driving a unified design vision across products that elevated usability, accessibility, and user satisfaction. By implementing modern UI libraries and UX methodologies, I established scalable design practices that strengthened Amwell’s brand consistency and operational efficiency across platforms.

Partnering with Product, Engineering, and Clinical stakeholders, I guided data-informed design decisions that balanced business goals with user needs. My leadership helped evolve Amwell’s design culture toward a research-driven, outcome-oriented mindset—empowering teams to deliver patient- and provider-centric experiences that improve trust, engagement, and care delivery.

Leadership Focus Areas:

Design Modernization: Directed the rollout of new UI frameworks and design systems to ensure consistency and scalability across Amwell’s product suite.

Experience Strategy: Defined UX methodologies that enhanced collaboration, efficiency, and alignment across multidisciplinary teams.

Cross-Functional Leadership: Partnered with product and engineering leaders to integrate design thinking into the product development lifecycle.

User Research & Testing: Oversaw user studies, focus groups, and A/B testing to validate design decisions and improve user satisfaction.

Team Management & Mentorship: Managed and mentored a small, high-performing design team, fostering professional growth and shared ownership.

Data-Driven Design: Leveraged analytics and qualitative insights to guide design improvements and measure business impact.

Operational Efficiency: Identified and mitigated fulfillment and usability issues across all digital touchpoints.

I lead the vision and strategy for cohesive, high-performance digital experiences across mobile and web platforms. By combining expertise in design systems, front-end architecture, and modern development frameworks, I ensure that every interaction is intuitive, accessible, and aligned with user and business goals.

My leadership bridges the gap between design and engineering—establishing scalable UI standards, optimizing front-end performance, and enabling teams to deliver consistent, elegant experiences across React Native, Swift, Java, and web technologies. I advocate for modern methodologies and a user-first mindset that ensures clarity, efficiency, and technical excellence throughout the product lifecycle.

Leadership Focus Areas:

Experience Design Strategy: Define and execute unified UX and UI standards across mobile and web platforms.

Design–Engineering Integration: Build alignment between design and development teams to streamline delivery and maintain design integrity.

Front-End Architecture: Oversee implementation best practices in SCSS, CSS3, HTML, React Native, Swift, Java, and JavaScript.

Design Systems & Scalability: Develop and maintain component libraries that support rapid development and brand consistency.

Performance & Accessibility: Ensure optimized performance and inclusive design for all users.

Technical Leadership: Mentor designers and developers in modern frameworks, code quality, and responsive design.

Innovation & Continuous Improvement: Promote experimentation, prototyping, and adoption of emerging design and front-end technologies.

I led a cross-functional team responsible for redefining the customer experience through modern UX and UI design practices. By establishing clear design principles, experience frameworks, and front-end standards, I guided the organization’s transition toward a contemporary digital ecosystem that elevated usability, engagement, and customer satisfaction.

My leadership focused on empowering designers and developers to think holistically—balancing innovation with usability, accessibility, and business outcomes. Through strategic design direction and close partnership with product and engineering stakeholders, we successfully aligned user experience with modern app design and development standards, positioning the product for long-term scalability and market relevance.

Leadership Focus Areas:

Experience Transformation: Directed modernization of digital products to align with current UI/UX best practices and industry trends.

Team Leadership & Mentorship: Led and developed a multidisciplinary design team focused on UX, UI, and front-end innovation.

Strategic Design Direction: Defined experience standards and visual guidelines that unified the product experience across platforms.

Cross-Functional Collaboration: Partnered with Product and Engineering to ensure design goals translated into impactful user outcomes.

Innovation & Continuous Evolution: Championed a culture of design experimentation, user validation, and iterative improvement.

Customer-Centric Approach: Ensured every design decision improved usability, satisfaction, and overall brand perception.