# Jason Culberson

> Principal UX Architect

Location: Gilbert, Arizona, United States
Profile: https://flows.cv/jasonculberson

Staff User Experience & Interaction Designer with extensive experience leading design strategy across the restaurant, travel, government, and healthcare industries. Proven success in shaping end-to-end digital experiences, driving product vision, and mentoring high-performing design teams. Combines a strong technical foundation with a human-centered approach to deliver innovative, scalable, and accessible solutions across iOS, Android, and web platforms.

Strategic leader with deep expertise in User Experience, Interaction Design, and Design Systems, and a track record of aligning design initiatives with business goals to enhance usability, efficiency, and customer satisfaction. Skilled in cross-functional collaboration, stakeholder alignment, and fostering a culture of design excellence.

Core Competencies:
User Experience Strategy | Interaction Design | Design Leadership | Design Systems | Product Vision | Cross-Functional Collaboration | UX Research | Accessibility | Visual Design | Prototyping | Coding | Adobe Creative Suite | Sketch | Figma | Zeplin | InVision | Abstract | Visual Studio

## Work Experience
### Staff UX Designer @ PrePass
Jan 2023 – Present | Phoenix, Arizona, United States
As a Staff UX leader at PrePass, I drive the vision, strategy, and execution of our mobile user experience. My focus extends beyond design execution — I align cross-functional teams around a shared product vision, ensuring our mobile solutions deliver measurable value to users and the business. I champion a design culture that blends data-driven insights, user empathy, and technical excellence to help PrePass maintain its leadership in safety, compliance, and efficiency for commercial drivers.

I partner closely with Product, Engineering, Marketing, and Operations to translate complex workflows into intuitive, high-impact mobile experiences. Through strategic design leadership, I mentor designers, advocate for user needs, and influence product roadmaps to deliver cohesive, accessible, and scalable experiences across iOS, Android and Web platforms.

Leadership Focus Areas:

Design Strategy & Vision: Define and execute the UX strategy that supports business goals and enhances user satisfaction.

Cross-Functional Alignment: Collaborate with executive and product leaders to ensure design direction aligns with company objectives.

Team Development: Mentor and empower designers to deliver their best work while fostering innovation and continuous improvement.

User Insight & Research: Drive user research initiatives to inform design decisions and product strategy.

Experience Architecture: Oversee the end-to-end information architecture, ensuring clarity, usability, and consistency.

Data-Informed Design: Leverage analytics, A/B testing, and qualitative feedback to optimize performance and engagement.

Accessibility & Inclusion: Champion inclusive design principles to ensure equitable access and compliance across all user segments.

Design Systems & Governance: Establish scalable systems and standards that promote efficiency and visual consistency.

Stakeholder Communication: Communicate design rationale, impact, and vision clearly across leadership and development teams.

### Sr User Experience Designer @ Wells Fargo
Jan 2021 – Jan 2023 | San Francisco, California, United States
At Wells Fargo, I lead experience design initiatives that shape the future of our digital banking ecosystem. Partnering closely with Product Owners, Engineers, and Business Leaders, I translate complex financial processes into intuitive, data-informed, and trustworthy user experiences that meet both customer needs and business goals.

My role extends beyond design execution — I define experience strategies that influence product direction, elevate design standards, and ensure a cohesive brand experience across digital touchpoints. I champion design thinking and accessibility as core pillars of product development, ensuring that our solutions are inclusive, compliant, and human-centered.

Leadership Focus Areas:

Design Strategy & Execution: Drive end-to-end UX strategy that enhances the Wells Fargo digital banking experience and aligns with enterprise priorities.

Cross-Functional Collaboration: Partner with Product and Engineering leaders to translate insights into actionable product improvements.

User Research & Data-Driven Design: Leverage qualitative and quantitative feedback to inform design decisions and measure impact.

UX Leadership & Mentorship: Guide teams in adopting user-centered design best practices, fostering a culture of innovation and learning.

Experience Architecture: Oversee user flows, wireframes, and prototypes to ensure clarity, usability, and consistency across platforms.

Accessibility & Compliance: Advocate for inclusive design and WCAG standards to ensure equitable experiences for all users.

Visual & Interaction Design: Elevate visual language, micro-interactions, and motion design to enhance engagement and trust.

Design Systems & Standards: Contribute to scalable UI frameworks that streamline collaboration and maintain design integrity.

### Sr. UI Lead @ Amwell
Jan 2020 – Jan 2020 | Boston, Massachusetts, United States
At Amwell, I led strategic initiatives to modernize the company’s digital health platform, driving a unified design vision across products that elevated usability, accessibility, and user satisfaction. By implementing modern UI libraries and UX methodologies, I established scalable design practices that strengthened Amwell’s brand consistency and operational efficiency across platforms.

Partnering with Product, Engineering, and Clinical stakeholders, I guided data-informed design decisions that balanced business goals with user needs. My leadership helped evolve Amwell’s design culture toward a research-driven, outcome-oriented mindset—empowering teams to deliver patient- and provider-centric experiences that improve trust, engagement, and care delivery.

Leadership Focus Areas:

Design Modernization: Directed the rollout of new UI frameworks and design systems to ensure consistency and scalability across Amwell’s product suite.

Experience Strategy: Defined UX methodologies that enhanced collaboration, efficiency, and alignment across multidisciplinary teams.

Cross-Functional Leadership: Partnered with product and engineering leaders to integrate design thinking into the product development lifecycle.

User Research & Testing: Oversaw user studies, focus groups, and A/B testing to validate design decisions and improve user satisfaction.

Team Management & Mentorship: Managed and mentored a small, high-performing design team, fostering professional growth and shared ownership.

Data-Driven Design: Leveraged analytics and qualitative insights to guide design improvements and measure business impact.

Operational Efficiency: Identified and mitigated fulfillment and usability issues across all digital touchpoints.

### Sr. Interaction Design Manager @ Teladoc Health
Jan 2016 – Jan 2020 | Scottsdale, Arizona
I lead the vision and strategy for cohesive, high-performance digital experiences across mobile and web platforms. By combining expertise in design systems, front-end architecture, and modern development frameworks, I ensure that every interaction is intuitive, accessible, and aligned with user and business goals.

My leadership bridges the gap between design and engineering—establishing scalable UI standards, optimizing front-end performance, and enabling teams to deliver consistent, elegant experiences across React Native, Swift, Java, and web technologies. I advocate for modern methodologies and a user-first mindset that ensures clarity, efficiency, and technical excellence throughout the product lifecycle.

Leadership Focus Areas:

Experience Design Strategy: Define and execute unified UX and UI standards across mobile and web platforms.

Design–Engineering Integration: Build alignment between design and development teams to streamline delivery and maintain design integrity.

Front-End Architecture: Oversee implementation best practices in SCSS, CSS3, HTML, React Native, Swift, Java, and JavaScript.

Design Systems & Scalability: Develop and maintain component libraries that support rapid development and brand consistency.

Performance & Accessibility: Ensure optimized performance and inclusive design for all users.

Technical Leadership: Mentor designers and developers in modern frameworks, code quality, and responsive design.

Innovation & Continuous Improvement: Promote experimentation, prototyping, and adoption of emerging design and front-end technologies.

### UI/UX Designer III (Team Lead) @ Choice Hotels International
Jan 2014 – Jan 2016 | Scottsdale, Arizona
I led a cross-functional team responsible for redefining the customer experience through modern UX and UI design practices. By establishing clear design principles, experience frameworks, and front-end standards, I guided the organization’s transition toward a contemporary digital ecosystem that elevated usability, engagement, and customer satisfaction.

My leadership focused on empowering designers and developers to think holistically—balancing innovation with usability, accessibility, and business outcomes. Through strategic design direction and close partnership with product and engineering stakeholders, we successfully aligned user experience with modern app design and development standards, positioning the product for long-term scalability and market relevance.

Leadership Focus Areas:

Experience Transformation: Directed modernization of digital products to align with current UI/UX best practices and industry trends.

Team Leadership & Mentorship: Led and developed a multidisciplinary design team focused on UX, UI, and front-end innovation.

Strategic Design Direction: Defined experience standards and visual guidelines that unified the product experience across platforms.

Cross-Functional Collaboration: Partnered with Product and Engineering to ensure design goals translated into impactful user outcomes.

Innovation & Continuous Evolution: Championed a culture of design experimentation, user validation, and iterative improvement.

Customer-Centric Approach: Ensured every design decision improved usability, satisfaction, and overall brand perception.

### Interaction Design Manager @ P.F. Chang's China Bistro Inc.
Jan 2010 – Jan 2014 | Scottsdale, Arizona, United States
Served as the strategic lead and deployment gatekeeper for all code releases across mobile and web platforms, overseeing a multidisciplinary team responsible for design, development, and delivery of high-impact digital experiences. Directed the creation and optimization of iOS, Android, and web applications that strengthened brand engagement and operational efficiency.

I led initiatives that combined modern front-end development, UX design, SEO, and analytics to deliver measurable results in customer acquisition, engagement, and conversion. My leadership ensured the quality, consistency, and scalability of all front-end and user experience outputs while fostering a culture of collaboration and technical excellence.

Leadership Focus Areas:

Digital Experience Leadership: Oversaw design and front-end development for Android, iOS, and web applications to deliver cohesive, user-centered experiences.

Deployment Governance: Acted as gatekeeper for all production code releases, ensuring stability, quality, and compliance with technical standards.

Cross-Platform Innovation: Directed the design and development of microsites, mobile sites, and the P.F. Chang’s iPhone app, integrating online ordering, location search, and dynamic content features.

Front-End Strategy: Established best practices for HTML5, CSS3, JavaScript, and jQuery to ensure performance and maintainability.

SEO & Analytics Leadership: Developed and executed SEO strategies; tracked results via Google Analytics to optimize traffic and conversion rates.

Brand & Marketing Alignment: Led digital campaigns across social platforms (Twitter, Facebook, Google+, YouTube) to amplify engagement and brand presence.

Team Management: Guided a 5-person cross-functional team in delivering high-quality, data-informed digital products on time and within scope.

### Web Designer III @ Arizona Department of Economic Security
Jan 2003 – Jan 2009 | Phoenix, Arizona Area
Led the design and implementation of interactive, computer-based training programs that advanced organizational talent development and ensured ongoing compliance with certification standards. Combined expertise in instructional design, multimedia development, and front-end technologies to deliver engaging, measurable, and scalable learning experiences.

Partnered with HR, Operations, and Technical teams to identify skill gaps, define learning objectives, and translate complex content into accessible, interactive modules. Directed the end-to-end design process—from concept and storyboarding to development, deployment, and performance tracking—ensuring every training initiative aligned with business goals and employee growth.

Leadership Focus Areas:

Learning Experience Design (LxD): Designed and implemented interactive training solutions focused on talent development, certifications, and professional growth.

Instructional Strategy: Applied adult learning principles, UX methodology, and visual storytelling to create effective learning journeys.

Technology & Development Tools:

HTML / HTML5, CSS3, JavaScript, XML

Adobe Flash with ActionScript 2.0 / 3.0

Adobe Captivate, Articulate Storyline, and Dreamweaver

Learning Management Systems (LMS) integration and SCORM compliance

Multimedia design using Photoshop, Illustrator, and After Effects

Performance Analytics: Leveraged data to evaluate learner engagement, knowledge retention, and certification outcomes.

Cross-Functional Collaboration: Worked with department leaders to align learning initiatives with compliance, operational efficiency, and organizational readiness.

Content Modernization: Transitioned legacy Flash-based modules to HTML5 and responsive formats to enhance accessibility and device compatibility.

Team Leadership & Mentorship: Guided content developers and designers in adopting best practices for interactive design, testing, and deployment.


## Education
### Audio Engineering in Design and Applied Arts
Mesa Community College


## Contact & Social
- LinkedIn: https://linkedin.com/in/jason-culberson-5b10a284
- Portfolio: http://www.jasonculberson.com

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Source: https://flows.cv/jasonculberson
JSON Resume: https://flows.cv/jasonculberson/resume.json
Last updated: 2026-03-31