Joined as Employee #1 (pre-product, pre-revenue, pre-seed funding); helped scale the team to 10 before the company was acquired by Bluecore in October 2024.

Led frontend and owned all customer-facing surfaces — from the marketing site to the core admin (Next.js, Tailwind, GraphQL) application, built LLM-driven workflows and agentic contextual data management UIs to power AI shopping experiences.

Built embeddable e-commerce widgets with Web Components used by both enterprise and self-serve Shopify brands deployed across high-traffic e-commerce sites and mobile apps reaching millions of users.

Worked on the UI/UX (Frontend Platform) team, owning the shared component library and frontend infrastructure used across product teams.

Frontend Team Lead at Bluecore, setting technical direction and engineering standards across the frontend team.