# Jason DeRuna

> Product Design at Roku

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/jasonderuna

Product Designer with 10+ years designing system-level UI and interaction frameworks for consumer-facing hardware and software platforms, including smart TVs, streaming players, and multi-device entertainment systems. Experienced in lean-back interfaces, multimodal interaction (remote, cross-device, voice), scalable UX architecture, and AI/ML personalization on embedded hardware

## Work Experience
### Product Design Lead, OS Platform @ Roku
Jan 2024 – Present

### Product Design Manager, The Roku Channel @ Roku Inc.
Jan 2021 – Jan 2023
Scaled streaming service on Amazon Fire TV, Samsung Tizen, Google TV, and web. Improved third-party platform integrations and expanded discovery entry points into The Roku Channel

### Senior Product Designer - Discovery, The Roku Channel @ Roku Inc.
Jan 2019 – Jan 2021
Led designs across The Roku Channel’s core discovery surfaces, including navigation, home page, content & partner hubs, product detail pages, video playback. Partnered with ML and Data Science to test new ranking signals, driving viewership on key discovery surfaces

### Senior Product Designer - Subscriptions, The Roku Channel @ Roku Inc.
Jan 2017 – Jan 2019
Defined subscriptions architecture and integrated 40+ partners into existing app. Developed design systems to support subscription merchandising, plan selection, entitlement, and transactional flows

### Senior Staff Product Designer - Customer Experience Lab @ Samsung Electronics
Jan 2015 – Jan 2017
Re-designed Samsung Smart View v2 app. Established mobile-to-TV cross-device interactions on the Tizen platform

### Staff Product Designer - Visual Displays R&D Lab @ Samsung Electronics
Jan 2012 – Jan 2015
New products: Launched Samsung EXTRA, an AI-powered, on-screen feature for Samsung Tizen TVs that displays cast & crew, scene, and sports scores information

Media & Entertainment experiences: Led design strategy for home entertainment experiences such as sports, social, new ways to co-watch TV with friends, and music

### Senior Interaction Designer @ Sling Media (Acquired by Dish Network Corporation)
Jan 2010 – Jan 2012
Designed and delivered SlingPlayer Android mobile app that enables users to stream cable and recorded TV to other devices


## Education
### MS in Human-Computer Interaction Design
Indiana University Bloomington

### BS in Management Information Systems
San José State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/jasonderuna

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Source: https://flows.cv/jasonderuna
JSON Resume: https://flows.cv/jasonderuna/resume.json
Last updated: 2026-04-13