Experience
2024 — Now
2023 — 2025
2023 — 2025
San Francisco Bay Area
Overseeing and producing all design initiatives at Struct including product design and launch, brand development, and marketing efforts. More details to come!
2016 — 2023
2016 — 2023
Some responsibilities include:
• Led and inspired design teams in crafting exceptional brands, products, and experiences for top-tier clients such as Google, Facebook, and YouTube.
• Managed design staff, conducting reviews, 1:1s, critiques, and nurturing early-career staff.
• Oversaw the hiring process of the design team, and monitored staff hiring on engineering, and production teams to ensure alignment with our standards of excellence.
• Provided hands-on design direction and led creative exercises to generate exceptional work.
• Fostered a collaborative environment between design and engineering teams for optimum outcomes.
• Initiated and developed internal projects, tools, and curriculum to unite teams, inspire growth, and unlock studio potential.
• Consistently delivered award-winning, strategically-motivated creative work, reinforcing our reputation in the industry.
• Engaged in hands-on design while overseeing all studio creative output.
Highlights & Key Achievements:
• Secured multiple Webby Awards and nominations for Jigsaw, The Current, and Google Quantum, significantly enhancing our industry recognition.
• Conceptualized and launched Google AI's web platform, effectively enhancing Google's AI research visibility among consumers.
• Successfully relaunched Stanford dschool's web platform, presenting their curriculum and achievements in an improved, user-friendly interface.
• Spearheaded product sprints for Google Sustainability, focusing on billion-user-products to reduce emissions, pollution, and waste.
• Led high-end brand transformations for leading SaaS and machine learning companies like Wise Systems, Hummingbird, and Nova Credit.
• Achieved first-ever Brand New features for our Google Jigsaw and Afresh rebrands.
• Garnered accolades for standout internal projects, Beacon Relief and The Crumbskees.
• Established UQU, a continuous professional development program at Upperquad.
2015 — 2016
2015 — 2016
Similar responsibilities as listed above, with a particular focus on the studio’s Google projects, resulting in impactful campaign launches and increased client satisfaction.
Highlights & Key Achievements:
• Orchestrated the relaunch of the Upperquad brand, earning widespread acclaim and boosting traffic and social engagement.
• Spearheaded marketing initiatives and educational microsites for Chromebooks, improving user engagement and product understanding.
• Led the launch of Google Assistant's inaugural marketing site, setting the stage for subsequent promotional materials.
• Designed an award-winning, website-based film for Patagonia about Bears Ears National Monument.
• Boosted Google Santa Tracker's popularity through an emphasis on educational experiences, leading to increased traffic and marketing reach.
2013 — 2014
2013 — 2014
Responsibilities:
• Conceived, designed, and directed the development of digital marketing sites, emphasizing Google's digital products.
• Led a team of designers in executing a variety of design projects, enhancing client satisfaction and retention.
• Pitched innovative design concepts to clients, securing approval for proposed designs.
• Coordinated with production teams to ensure timely design completion within set budgets.
• Upheld high standards of visual execution and brand consistency across all projects.
Highlights & Key Achievements:
• Pioneered the studio's first award-winning projects, including immersive websites for Google's Hangouts and Santa Tracker, as well as rich storytelling experiences for Epic Magazine.
Education
Penn State University
Bachelor of Design
Penn State University