# Jason Dietrick > Design at Blueprint.ai Location: San Francisco, California, United States Profile: https://flows.cv/jasondietrick Multidimensional creative thinker, leader and doer, working across digital, brand and product categories. Specializing in the development of memorable brands and products, built through a combination of strategic thinking, enriched experiences and investment in each other. Currently building communication products at Struct Chat ## Work Experience ### Principal Product Designer @ Blueprint Jan 2024 – Present ### Design Lead @ Struct Chat Jan 2023 – Jan 2025 | San Francisco Bay Area Overseeing and producing all design initiatives at Struct including product design and launch, brand development, and marketing efforts. More details to come! ### Creative Director @ Upperquad Jan 2016 – Jan 2023 Some responsibilities include: • Led and inspired design teams in crafting exceptional brands, products, and experiences for top-tier clients such as Google, Facebook, and YouTube. • Managed design staff, conducting reviews, 1:1s, critiques, and nurturing early-career staff. • Oversaw the hiring process of the design team, and monitored staff hiring on engineering, and production teams to ensure alignment with our standards of excellence. • Provided hands-on design direction and led creative exercises to generate exceptional work. • Fostered a collaborative environment between design and engineering teams for optimum outcomes. • Initiated and developed internal projects, tools, and curriculum to unite teams, inspire growth, and unlock studio potential. • Consistently delivered award-winning, strategically-motivated creative work, reinforcing our reputation in the industry. • Engaged in hands-on design while overseeing all studio creative output. Highlights & Key Achievements: • Secured multiple Webby Awards and nominations for Jigsaw, The Current, and Google Quantum, significantly enhancing our industry recognition. • Conceptualized and launched Google AI's web platform, effectively enhancing Google's AI research visibility among consumers. • Successfully relaunched Stanford dschool's web platform, presenting their curriculum and achievements in an improved, user-friendly interface. • Spearheaded product sprints for Google Sustainability, focusing on billion-user-products to reduce emissions, pollution, and waste. • Led high-end brand transformations for leading SaaS and machine learning companies like Wise Systems, Hummingbird, and Nova Credit. • Achieved first-ever Brand New features for our Google Jigsaw and Afresh rebrands. • Garnered accolades for standout internal projects, Beacon Relief and The Crumbskees. • Established UQU, a continuous professional development program at Upperquad. ### Associate Creative Director @ Upperquad Jan 2015 – Jan 2016 Similar responsibilities as listed above, with a particular focus on the studio’s Google projects, resulting in impactful campaign launches and increased client satisfaction. Highlights & Key Achievements: • Orchestrated the relaunch of the Upperquad brand, earning widespread acclaim and boosting traffic and social engagement. • Spearheaded marketing initiatives and educational microsites for Chromebooks, improving user engagement and product understanding. • Led the launch of Google Assistant's inaugural marketing site, setting the stage for subsequent promotional materials. • Designed an award-winning, website-based film for Patagonia about Bears Ears National Monument. • Boosted Google Santa Tracker's popularity through an emphasis on educational experiences, leading to increased traffic and marketing reach. ### Digital Product Designer @ Upperquad Jan 2013 – Jan 2014 Responsibilities: • Conceived, designed, and directed the development of digital marketing sites, emphasizing Google's digital products. • Led a team of designers in executing a variety of design projects, enhancing client satisfaction and retention. • Pitched innovative design concepts to clients, securing approval for proposed designs. • Coordinated with production teams to ensure timely design completion within set budgets. • Upheld high standards of visual execution and brand consistency across all projects. Highlights & Key Achievements: • Pioneered the studio's first award-winning projects, including immersive websites for Google's Hangouts and Santa Tracker, as well as rich storytelling experiences for Epic Magazine. ### Senior Designer @ Obama for America Jan 2012 – Jan 2013 | Chicago, Il A do-it all experience with responsibilities across all OFA touchpoints: Design of special policy and promotional barackobama.com web pages and microsites. Infographics, design and illustration for barackobama.com, social media, email marketing, rallies, and other events. Design of merchandise for online store. Branding and logo design for contests, events, programs, and policies. Rapid response graphics reacting to significant news of the day. Various digital donation products. Environmental graphics for events, conventions and rallies. Phew! ### Senior Designer @ Partners Design, Inc Jan 2007 – Jan 2011 Designed and managed a broad range of projects including corporate identity, corporate branding, brand standardization, websites, video, advertising, book, editorial, packaging, poster, print collateral, environmental graphics, and way-finding signage for both national and international clients. ### Freelance @ Power Design Jan 2007 – Jan 2007 ## Education ### Bachelor of Design in Graphic Design Penn State University ### Bachelor of Design in Graphic Design Penn State University ## Contact & Social - LinkedIn: https://linkedin.com/in/jason-dietrick - Website: http://www.jasondietrick.com - Website: https://upperquad.com --- Source: https://flows.cv/jasondietrick JSON Resume: https://flows.cv/jasondietrick/resume.json Last updated: 2026-04-05