# Jason Fruy

> Customer Experience Design Lead: Meta RL

Location: Oakland, California, United States
Profile: https://flows.cv/jasonfruy

I’m a passionate designer leading diverse, cross-functional teams through all phases of the creative process. By bringing together creativity, empathy, and data, I use collaboration & storytelling to build end-to-end experiences that people love.

My work has been featured by New York Times, BBC, Time Magazine, FastCompany, Forbes, CNN, NBC, CBS, ABC, CNBC, Tech Crunch, CNET, PSFK, Business Insider, USA Today, and many more.

Learn more at http://jasonfruy.com/


STRENGTHS: 
Human-centered design methods
Design thinking
Venture design
Experience design 
Customer experience
Customer journey
Service blueprinting
Ideation
Design strategy
Design direction
Facilitation
User research & testing

## Work Experience
### Customer Experience Design Lead @ Meta
Jan 2020 – Present | San Francisco Bay Area
Defining product, brand and service experiences that exceed customer expectations in a connected end to end shopper journey for Meta at retail.

### Physical Design Director @ Brightloom
Jan 2017 – Jan 2020 | San Francisco Bay Area
Researched, ideated, created, prototyped, user tested, and implemented completely new and unique customer-facing physical/digital products and experiences that promoted a human-centered design philosophy.

RECOGNITION:
** Honorable Mention in Fast Company's Best UX Design of 2019

### Lead Designer @ Brightloom
Jan 2014 – Jan 2017 | San Francisco
As one of Eatsa' first employees, I led environment and industrial design for all Eatsa locations and pick up products, including driving the creation and design of Eatsa’s award-winning in-store experience and restaurants.

RECOGNITION:
** 1st Place (Gold) Design Award from A.R.E. for recognition with Fast Food design
** 1st Place Design Award from Retail Design Institute for Quick Service Restaurants
** 1st Place Innovation Award from Retail Design Institute for Technology

### Associate Creative Director @ WD Partners
Jan 2012 – Jan 2014 | San Francisco
Design direction and leadership in creating best-in-class end-to-end brand experiences and strategy at retail. Guided and mentored designers on projects, leading the creative process while building design intelligence and a collaborative environment.

### Senior Designer @ Arc Worldwide / Leo Burnett
Jan 2007 – Jan 2012 | Chicago & San Francisco
Conceptualized and designed in-store experiences and customer journeys for clients including McDonald’s, Procter & Gamble, Coca-Cola, Miller/Coors, Comcast, Symantec, DeVry and Kellogg's.

** Redesigned McDonald’s front counter experience including architectural design of counter area, menu board and messaging throughout path to purchase (winner of Gold ADDY Award).
** Designed and established the Comcast/Xfinity in-store experience (winner of First Place Mobius Award).

### Design Manager @ Osgood 4D Inc.
Jan 2004 – Jan 2007 | Greater Chicago Area
Hired, managed and trained the staff of the design department.  Led concept development and design execution on branded environments and experiences for over 150 companies, including Mitsubishi Tools and Toshiba Machines.


## Education
### User Experience Design
General Assembly

### Bachelor of Arts (BA) in Industrial and Product Design
University of Illinois Urbana-Champaign


## Contact & Social
- LinkedIn: https://linkedin.com/in/jasonfruy
- Portfolio: http://www.jasonfruy.com/
- Portfolio: http://www.coroflot.com/jasonfruy

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Source: https://flows.cv/jasonfruy
JSON Resume: https://flows.cv/jasonfruy/resume.json
Last updated: 2026-03-30