# Jason G. Lawrence > Product Design and Content Leader Location: San Francisco Bay Area, United States Profile: https://flows.cv/jasonglawrence A meticulous and detail oriented team member with experience improvising and implementing elegant solutions to complex problems for users worldwide. Able to grasp new and technical concepts quickly, possesses practical knowledge in agile and waterfall environments while working with engineers and product management leaders to create a viable, delightful, and on-time solutions to user problems. ## Work Experience ### Senior Manager Product Design @ Zscaler Jan 2025 – Present | San Jose, California, United States ### Manager, Product Design @ Zscaler Jan 2024 – Jan 2025 | San Jose, California, United States • Lead a team of global product designers and researchers to deliver end-to-end application design across multiple products and create amazing experiences that delight customers. • Acquire deep understanding of our users by diving deep, employing different techniques (e.g. customer interviews, surveys, usability tests) to provide relevant guidance and inputs to your team. • Help develop scalable cutting edge and flexible global design guidelines to maintain clean and consistent user interfaces across products as we grow. Support your team to make the right design decisions based on customer feedback and data. • Develop existing talent and hire only the best through rigorous screening and hiring processes. • Defend your team’s decisions and ensure alignment between all the disciplines involved in launching successful products (product management, design, engineering, content, marketing, etc.) • Apply a deep understanding of UX best practices to drive innovation within the larger design organization. • Partner and collaborate with Product, Engineering, Content and Marketing to deliver a cohesive experience across all channels. ### Manager, User Experience / Product Design @ Equinix Jan 2021 – Jan 2023 | Sunnyvale, California, United States Built strong relationships and operating rhythms with Product Management and Engineering to continuously groom backlog features and provide a thoughtful design vision and actionable plans for the product roadmap. • Led a team of four UX Designers, writers, and researchers to design solutions and implement a scalable identity and access management (IAM) solution that meets user needs by leveraging user research • Collaborated with the Product Management and Engineering teams to develop a product strategy for the future of the Equinix IAM space and how it would fit into our future unified user platform • Contributed new components and enhancements to existing components in the Equinix Design System • Increased output and quality of work of direct reports by effectively managing project prioritization, triaging with product managers and engineers, and continual mentorship • Set the standard for collaboration on the product roadmap and backlog grooming with Product Management and Engineering through active communication and thorough documentation in Jira • Implemented a cross-functional standard operating procedure leveraging Jira for our 50 person UX team, increasing collaborative efficiency, that expedited product releases by 3x • Managed product design, content, and research disciplines to merge six customer-facing tools into a single portal ### Senior UX Writer, Digital Experience Product @ Equinix Jan 2019 – Jan 2021 | Sunnyvale, CA Worked across product management, UX design, and development teams to give product content focus and purpose while communicating value to customers and users. • Wrote, edited and audited UI content in close partnership with UI/UX Designers for consistency of format, structure, and messaging based upon platform-wide editorial style guidelines. • Ensured that content and messaging delivered business and customer value throughout the user journey and digital experience. • Owned content design, authoring, and editing for UI microcopy, help, instructional content, emails, and customer notifications. • Determined the form, structure, and delivery of content to the micro level. • Collaborated effectively with UX designers, researchers, product managers, and front-end developers in an agile work environment throughout the product development life cycle. • Partnered with software engineering to implement new technical solutions to improve our translation process and quality using new APIs and test-site scripts from our translation vendor that helped automate process and improve quality. • Implemented a new Content Management System, allowing the UX team to have new approval processes and a simpler content management experience, improving quality and time to delivery • Helped to define the process for a UX Writing team and how they fit into a UX Design process. ### UX Writer, Digital Experience Product @ Equinix Jan 2015 – Jan 2019 | Sunnyvale, CA Delivered content for websites, emails/notifications, and online documents via content outlines, audits, and inventories in close partnership with UI/UX Designers. • Supported the redesign of the main customer facing digital tool, Equinix Customer Portal. Every pixel and sentence were revisited and changed during this time. • Created standardized templates/samples that could be applied to new and existing content of same type. • Increased the language support of our digital products from six languages to 17 languages, by providing the business cases needed in order to expand and add the additional languages. • Rebuilt the translation process with a new translation platform (Smartling), reducing cost by 52% and increasing delivery speed by 63%. • Created and managed a globally distributed localization review team of internal subject matter experts in order to increase the quality of translations by 35%. • Developed a new user support strategy by transitioning away from a ‘user guide’ PDF and developing ‘help articles’ that would then be searchable and available to users in the UI. This required new UI/UX and a new back-end infrastructure to be developed. ### Content Manager, Digital Experience Product @ Equinix Jan 2013 – Jan 2015 | Sunnyvale, CA Wrote and managed the content life cycle for seven of the company’s customer facing portals and one mobile application. • Managed content from creation to implementation by working with the business and development teams to better understand what a customer needs to do to interact with our web portals. • Improved the Content Management System by auditing the existing file structure and improving the structure to make content more discoverable by future team members. • Created and implemented a new style guide for all seven of the company’s customer facing web-portals and one mobile application. • Managed the language translation life cycle from English to six other languages for three customer facing tools. • Collaborated with UX Design team to incorporate Content Managers in the UX Design process to improve Design and UX quality. • Incorporated the Content Style Guide into the UX Design Style Guide so they could be cross referenced for all use cases. • Coordinated with the product marketing team to synchronize external announcements to our customers about new products, features, and functionality. ### Internal Communications Specialist - Information Technology @ Equinix Jan 2012 – Jan 2013 | Redwood City, CA Created and maintained internal communications on IT infrastructure improvements and changes. Communicated with business and technology owners to write articles informing employees of changes and improvements that may affect the way they do business. • Wrote twelve articles for the internal blog on new software releases and infrastructure upgrades for Equinix team members in order to ease their transition between tools. • Supported the end user technology team in developing internal sites to communicate their project statuses. • Composed the company’s first IT Annual Report in 2012 to help communicate the value IT brought the rest of the company. ### Marketing And Public Relations Coordinator @ Notre Dame de Namur University Jan 2011 – Jan 2012 | Communications Department Helped communicate the University’s purpose and service to the community by writing articles for the local paper and the University Presidents Report. • Issued Media Alerts, press releases, and pitch letters for on and off-campus activities • Wrote articles for the NDNU Presidents Report about programs on campus ### Assistant Project Manager @ Stanford University, Housing Planned and Sustainability Programs Jan 2008 – Jan 2011 | Stanford, CA Managed three paint vendors and schedule paint projects for the Student Housing department to help maintain the University’s prestige. Paint projects included routine interior and exterior paint maintenance and touch-ups as well as major re-paint projects around the campus. • Managed and coordinated between outside vendors and house managers to ensure minimal impact on students and residents of Stanford. • Managed a team of students in surveying undergraduate housing for life cycle of appliances and equipment in all of the Student Housing kitchens. • Developed and maintained a new paint lifecycle database that will indicate areas of future focus and allows Stanford to forecast future work and cost of paint projects. ## Education ### BA in Communications Notre Dame de Namur University ## Contact & Social - LinkedIn: https://linkedin.com/in/jasonglawrence --- Source: https://flows.cv/jasonglawrence JSON Resume: https://flows.cv/jasonglawrence/resume.json Last updated: 2026-04-13