Spearheaded a UX design proposal for an enterprise ed-tech platform, pinpointing user pain points through a heuristic evaluation. Aimed to elevate CSAT scores from 75% to 90% by integrating user-centered design principles, WCAG AA compliance, gamification elements, and information architecture improvements.

Orchestrated strategic UX and branding revamp to drove a 30% upswing in website traffic and a 20% improvement in net promoter score, signifying a marked increase in customer satisfaction and business visibility.

Launched an MVP landing page from ‘0 to 1’ for a Web3 tax compliance API startup, creating a comprehensive brand and style guide, a component library for light and dark modes, and custom on-brand animated illustrations. Utilized agile methodologies to facilitate rapid iteration and feedback integration, culminating in the startup securing $1.62 million in early-stage investment.

Utilized Agile methodologies to speed up delivery and boost client satisfaction in B2B startups, focusing on iterative development and UX design enhancement.

Led UX audit and revamp of a financial dashboard for a global multi-currency bank, identifying key updates in information architecture and data visualization to elevate user retention and engagement rates.

Contributed to the development of a scaling design system for a global multi-currency bank.

Designed an report generator and file management system for a fintech web application, helping financial advisors and wealth managers communicate with impact and grow assets under management.

Led the launch of a fintech web app's WordPress marketing site, working cross-functionally to ensure seamless integration, helping grow the product to represent a user base of 5,000+ financial professionals managing assets over $750 billion.