# Jason Pace > VP of Product Design at DigiCert Location: San Francisco Bay Area, United States Profile: https://flows.cv/jasonpace Always on the hunt for opportunities to use design in the service of helping people get from their existing point A to their desired point B. Currently leading global Product Design, Research, Content, and Comms functions at DigiCert. Laser-focused on helping our connected world navigate rapidly evolving challenges to digital trust for the systems we all use every day. Genuine passion for building things of value and developing high-impact teams that thrive in any situation. Forever in pursuit of magic and I love, really love, to tell a good story. ## Work Experience ### Vice President, Product Design @ DigiCert Jan 2025 – Present | San Francisco Bay Area Leading global UX Design, Research, Content, & Product Communications teams as we navigate the transition to an AI-native organization. ### Senior Director, Head of UX Design, Research, & Content @ DigiCert Jan 2023 – Jan 2025 | San Francisco Bay Area Authored and shipped DigiCert's Product Experience North Star, a measurable 8-point strategy and implementation framework targeting specific business priorities with defined customer outcomes. Initial releases leveraging the North Star framework saw an average 70% jump in comprehension and satisfaction and provided everyone with a shared understanding of what "good DigiCert UX" delivers for the business. • Aligned short and long-term design strategy with business OKRs in partnership with PM and Engineering, with clear measurements for success • Defined and delivered DigiCert's design system "Strata" and rolled out across the global portfolio • Conceived and launched an annual global hackathon spanning 5 continents and hundreds of employees as part of our ongoing efforts to continuously boost innovation; projects directly impacted product strategic direction, roadmaps, and patent submissions and served as a rallying point for our AI strategy. ### Head of UX Design & Content, UX Community @ Google Jan 2021 – Jan 2023 | San Francisco Bay Area The Google UX Community team works to increase business impact for 6000+ UXers across all of Google's product areas through a wide range of service and surface design. Led a multidisciplinary team responsible for community research and investments, driving design and content strategy across internal channels and surfaces, producing Google's annual internal global UX conference and design showcase, and delivering company-wide training in design sprint methods and techniques. ### Senior Director, Head of UX & Product Design @ Cirium Jan 2020 – Jan 2021 | Portland, OR Led the transition to evidence-driven product design for the world’s top global aviation data & analytics brand, transforming a portfolio of legacy data products and services to deliver higher level insights and analysis and partnering with product management and engineering squads to lead discovery for new business. • Scaled UX from a 3-person IxD team reporting to an IC PM to a multidisciplinary organization reporting to the COO in 2 years, including hiring director level talent • Redefined MVP best practices for the company by introducing low and no-code prototyping, reducing engineering resource requirements by >50% for our pilot projects and drove the model throughout squads and verticals • Launched Cirium’s design system serving as the company’s first single source of truth for >150 global engineers ### Director, Product Design @ Cirium Jan 2019 – Jan 2020 | Portland, Oregon ### Executive Director, Digital Future Lab @ University of Washington Jan 2012 – Jan 2019 Launched Digital Future Lab, the USA’s first commercial software studio integrated with the curriculum of a public university, preparing students for competitive design, engineering, and product management internships at top-tier technology companies. Published insights from this work in IEEE Computer (vol. 47, no. 6), DFL named a UW 2017-2020 global campaign signature program for professional development innovation. • Principal faculty & founding member of UW’s Interactive Media Design UX degree, curriculum design for core UX courses, undergraduate and graduate research supervision ### Creative Director, Microsoft Game Studios (Halo Franchise) @ Microsoft Jan 2007 – Jan 2012 | Redmond, Washington Led the design & launch of a first of its kind cross-platform global entertainment network, Halo Waypoint, driving product design, content strategy, interaction, visual, & motion design teams for mobile, console, & desktop. Defined a series of journey maps connecting print, film, game experiences, and devices, providing the first window into decade-spanning customer engagement with the franchise, and partnered with major external studio creative directors to align Waypoint’s immersive experience across creative IP. Published insights in IEEE Computer (vol. 46, no.2; vol. 46, no.4). • Halo Waypoint rated top 5% of Xbox releases for the year, increased Halo online hours + 20%, boosted legacy title sales 10x • Also served as production lead for external studio projects totaling >$300MM USD revenue ### Senior Manager UX & Product Design, Windows @ Microsoft Jan 2005 – Jan 2007 | Redmond, Washington The Windows team charged with keeping children safe while using Microsoft services designed an over-burdened suite of features spanning multiple products that was too complex for customers to use; joined the team as product lead immediately following a poorly received alpha test, built a dedicated UX staff & process, and led a field research effort allowing the team to reduce unnecessary use cases by nearly 75%. • Drove design patterns across organizations, divisions, and stakeholders focusing on customer journeys through Microsoft’s services; final product increased comprehension from 30% to >90%+ and CSAT from 40% to 85% vs. Beta (SUS) • Won endorsement from the American Academy of Pediatrics as their preferred online safety product ### Product Design Manager, MSN @ Microsoft Jan 2002 – Jan 2005 Years of organic & unmanaged content accretion resulted in the #3 most visited online causal game site devolving into a tangle of confusing IA and multiplayer game systems with a >50% crash rate. Persuaded executive stakeholders and partner discipline leads to adopt a formal UX design process and successfully rationalized & prioritized competing business objectives. Led UX and product teams through a full experience redesign driven by user research, increased average per-session time by 30% & download sales and ad revenue by 25%, reduced system errors and user drops by an order of magnitude. ### Product Designer --> Product Design Lead, .NET Developer Platform @ Microsoft Jan 1997 – Jan 2002 | Redmond, Washington Led product design for gotdotnet.com, an award-winning online suite of developer productivity tools and the fastest site in DevDiv to reach 1MM unique users. Key features included GotDotNet Workspaces, an online project management, code hosting, and version control service allowing Microsoft’s product teams to collaborate directly with global customers and the first officially supported open-source initiative at the company; gotdotnet.com was widely credited with helping Microsoft improve its relationship with the developer community and consistently scored among the highest CSAT ratings in the division. ## Education ### Bachelor of Arts - BA in Philosophy University of Washington ## Contact & Social - LinkedIn: https://linkedin.com/in/jasonpa --- Source: https://flows.cv/jasonpace JSON Resume: https://flows.cv/jasonpace/resume.json Last updated: 2026-04-13