Working From Hell, LLC. is an independent design studio building great brands and products. We partner with top industry leaders to create winning solutions and generate insights that guide our work and your future.

Drove innovation and collaboration across multiple projects, focusing on building tools and partnerships to streamline work and enhance team productivity:

Explorers: An incubator for researching and developing 0 → 1 efforts, creating new products with a 10-year horizon.

Dropbox Meetings: A companion app for virtual teams, enabling real-time collaborative note-taking, action item tracking, and seamless project integration with Dropbox Spaces.

Dropbox Spaces: A virtual workspace uniting teams, timelines, files, and tools for efficient project management.

Slack Partnership: Launched an integration to simplify collaboration by connecting Dropbox files and Slack conversations.

Dropbox Showcase: A content-sharing platform allowing creators to customize branding, track engagement, and present work professionally.

Contributed to making One Kings Lane a go-to destination for home decor by enhancing the shopping experience and expanding mobile capabilities:

Marketplace: Developed an interactive platform where design enthusiasts could explore rooms, styles, and designer home tours while seamlessly purchasing curated decor pieces.

iOS and Mobile: Enhanced the mobile app to deliver daily curated finds, personalized collections based on user preferences, and an effortless shopping experience with Apple Pay integration.

Played a key role in designing and launching platforms that connected businesses and consumers through unique adventure experiences:

Bookings Platform: Designed ZOZI Advance, a tool for businesses to manage bookings and payments for activities like kayaking and city tours, while attracting customers via the ZOZI marketplace.

Marketplace: Led product design for the rebranded destination, offering activities, getaways, and gear to adventure seekers.

Led digital design efforts at a multidisciplinary design studio specializing in brand strategy and product development. Collaborated closely with creative teams and producers to deliver innovative digital and brand experiences from concept to completion. Projects included:

Core Brand Development: Crafted strategies and designs for digital experiences, conference branding, packaging, environmental design, and motion graphics.

Client Collaboration: Partnered with clients in participatory critiques to align vision and outcomes.

Team Leadership: Mentored junior designers, fostering growth and maintaining high creative standards.

Created comprehensive 360º brand solutions for global retail clients such as 7-Eleven, Slurpee, AT&T, FedEx, and Arnold Breads. Key contributions included:

Digital and Environmental Design: Delivered cohesive branding across digital advertising, desktop and mobile web design, and in-store environmental experiences.

Motion Graphics Expertise: Designed and developed motion graphic pieces for digital venue signage, enhancing retail engagement.

Strategic Creativity: Concepted and executed campaigns aligned with client goals across a diverse portfolio.