Launched and scaled an independent vinyl record label and e-commerce business, generating $90K gross sales (with 2026 growth projected)

Designed and built a companion record store web app using modern tools (Figma AI + Claude), applying senior UX practices to real customer journeys and e-commerce flows resulting in $90K in gross sales

Strengthened skills in full-cycle project management, digital marketing, customer experience, and operational efficiency while staying hands-on with design and prototyping

Demonstrated resilience and entrepreneurial drive after a high-intensity 20+ year design career

Growth Designer on the Ancestry Growth team responsible for building the Ancestry Onboarding flow, ongoing Onboarding tests, related product designs and creating and owning the Growth styled guide and evangelizing it company wide while working closely with Product, UXR and Dev teams.

Worked with Executive team and Product leads on company B2B and B2C rebrand, marketing rebrand, new app, social media relaunch, kiosk design, event design and B2B dashboard design. From ideation to launch we are doing big things!

Senior Designer. Worked with Dev and Product Leads to build the Client Dashboard from ideation to launch and ongoing maintenance.

Worked with Marketing leads and Product leads on company rebrand, event design, feature and Product work. Initial Design ideation of company rebrand, Marketing site and initial Design of the Communicator product.