Launched and scaled an independent vinyl record label and e-commerce business, generating $90K gross sales (with 2026 growth projected)
Designed and built a companion record store web app using modern tools (Figma AI + Claude), applying senior UX practices to real customer journeys and e-commerce flows resulting in $90K in gross sales
Strengthened skills in full-cycle project management, digital marketing, customer experience, and operational efficiency while staying hands-on with design and prototyping
Demonstrated resilience and entrepreneurial drive after a high-intensity 20+ year design career