# Jason Reyero > Sr. Product/Growth Designer | Leadership, Systems Design, Accessibility, Product & Growth | Ready for Next Challenge (portfolio in Contact Info) Location: San Francisco, California, United States Profile: https://flows.cv/jasonreyero I’m a Senior Product/Growth Designer with 18 years of experience turning complex product challenges into intuitive, accessible, and highly effective digital experiences used by millions. I build scalable product based on HCD and WCAG-compliant design systems, simplifying high-stakes user journeys, and driving measurable business metrics through UXR, testing and rapid iteration. I intentionally stepped back in 2025 to recharge. During that time I launched Risenine Records — an independent vinyl record e-commerce business while I stayed design-active by building a customer-facing record store app using Figma AI and Claude. The experience sharpened my end-to-end product thinking, customer experience, marketing funnels, and operational efficiency. I’m now fully energized and actively looking for my next senior-level opportunity in the Bay Area (or remote). Let’s connect! ## Work Experience ### Principal Owner @ Risenine Records Jan 2025 – Present | Berkeley, CA Launched and scaled an independent vinyl record label and e-commerce business, generating $90K gross sales (with 2026 growth projected) Designed and built a companion record store web app using modern tools (Figma AI + Claude), applying senior UX practices to real customer journeys and e-commerce flows resulting in $90K in gross sales Strengthened skills in full-cycle project management, digital marketing, customer experience, and operational efficiency while staying hands-on with design and prototyping Demonstrated resilience and entrepreneurial drive after a high-intensity 20+ year design career ### SR Growth Designer @ Ancestry Jan 2021 – Jan 2025 | San Francisco Bay Area Growth Designer on the Ancestry Growth team responsible for building the Ancestry Onboarding flow, ongoing Onboarding tests, related product designs and creating and owning the Growth styled guide and evangelizing it company wide while working closely with Product, UXR and Dev teams. ### Design Director @ Coinsource Jan 2020 – Jan 2021 | San Francisco Bay Area Worked with Executive team and Product leads on company B2B and B2C rebrand, marketing rebrand, new app, social media relaunch, kiosk design, event design and B2B dashboard design. From ideation to launch we are doing big things! ### SR UX/UI Designer @ Coinsource Jan 2019 – Jan 2020 Senior Designer. Worked with Dev and Product Leads to build the Client Dashboard from ideation to launch and ongoing maintenance. ### Contractor - Marketing Art Director @ Broadvoice Jan 2018 – Jan 2019 | Burbank, CA Worked with Marketing leads and Product leads on company rebrand, event design, feature and Product work. Initial Design ideation of company rebrand, Marketing site and initial Design of the Communicator product. ### Design Manager @ Life360 Jan 2018 – Jan 2018 | San Francisco, California Worked with Executive teams, Dev and Product Leads and managed Design team to great success across 4 verticals. ### UX Lead @ Life360 Jan 2016 – Jan 2017 | San Francisco Bay Area Lead UX/UI Designer on multiple features and partnerships from ideation to launch. Including in app features, brand redesign and ADT white label app partnership. ### UX/UI Manager @ Glassdoor Jan 2014 – Jan 2016 | Sausalito Led Design team working across 5 verticals to great success. Worked with Executive team, Dev and Product leads across B2B and B2C products. Helped company grow from 80 employees to 600. ### Sr. UX/UI Designer @ Glassdoor Jan 2012 – Jan 2014 | Sausalito, Ca Lead UI/UX. Designer on multiple projects and features from ideation to launch. Including Website Redesign, App Design, Client Dashboard and Marketing needs. ### Sr. UI/UX Designer @ Zynga Jan 2011 – Jan 2012 UI and UX for mobile games. Wireframes and game flow maps. Worked closely with PM, game designers and development. Art direction, game design, character and asset creation and exploration. Shipping games. Great success. ### Web Designer @ Trion World Network Jan 2009 – Jan 2011 Designer of all things web. Two game sites, Company Marketing site and everything in between. ### Mobile Designer Games @ Trippert Labs Jan 2008 – Jan 2009 Mobile game designer literally working out of a garage and working on a ping pong table. Shipped two iphone games. One hit the top 10 on the app store. High five. ### Visual Designer (Contractor) @ The Walt Disney Company Jan 2008 – Jan 2009 Visual Design for Disney Parks and Recs division. Worked on the redesign of Disney Cruise. Storyboards for homepage sequence. Web design for featured products and character and asset design for related game site. Spec work for development and IA departments. ### Web Designer / Game Designer @ VPI.Net Jan 2007 – Jan 2008 Design agency specializing in entertainment. Worked on high-end clients websites and web-based games in an aggressive and fast turnaround environment. Concepts, web design, flash game design and character and asset creation. ### Print Designer @ Comp24 Jan 2006 – Jan 2007 Visual design and print for hero packaging. ## Education ### Multi Media Design Mt Sierra College ## Contact & Social - LinkedIn: https://linkedin.com/in/jasonreyero - Portfolio: http://jasonreyero.dunked.com/ --- Source: https://flows.cv/jasonreyero JSON Resume: https://flows.cv/jasonreyero/resume.json Last updated: 2026-04-13