# Jason Tan > Senior Software Engineer | xGoogler Location: Mountain View, California, United States Profile: https://flows.cv/jasontan ## Work Experience ### Senior Software Engineer @ IKONIK AI Jan 2024 – Present | San Francisco Bay Area ### Senior Software Engineer, Search Ads Team @ Google Jan 2017 – Jan 2024 | Mountain View, California, United States Spearheaded initiatives to enhance the efficiency and effectiveness of search ad algorithms, leading to a notable increase in click-through rates and ad revenue. Collaborated with product managers, UX designers, and engineers to design and launch innovative ad targeting and personalization features. Utilized data analytics and machine learning techniques to refine ad delivery systems, significantly improving user engagement and satisfaction. ### Software Engineer, Bing Product Team @ Microsoft Jan 2013 – Jan 2017 | Redmond, Washington, United States Played a key role in the development and optimization of Bing’s core search functionality, improving search result accuracy and speed. Contributed to the scalability and reliability of Bing’s infrastructure, ensuring high performance under peak loads. Implemented advanced machine learning models to enhance the relevance of search results, increasing user retention and satisfaction. ## Education ### Bachelor of Science in Computer Engineering University of California, Berkeley ## Contact & Social - LinkedIn: https://linkedin.com/in/jason-tan-7574502b5 --- Source: https://flows.cv/jasontan JSON Resume: https://flows.cv/jasontan/resume.json Last updated: 2026-04-01