# Jason W. > Senior Product Designer | 0-1 Full-stack UXD Location: San Francisco, California, United States Profile: https://flows.cv/jasonw3 Full-stack product designer with 8+ years of experience owning end-to-end UX for complex B2B and B2C products. Specializes in design systems, GenAI integration, and scalable product strategy. Known for cross-functional leadership, user-centered problem solving, and building cohesive experiences across entire product ecosystems. ## Work Experience ### Senior User Experience Designer @ Walmart Global Tech Jan 2023 – Present | Bentonville, Arkansas, United States • Redesigned Walmart’s location management portal, reducing task time by 30 minutes per request and saving users 4,000+ hours annually. • Led a 3-person design team to streamline finance planning workflows across 5 business surfaces, saving 19,796 hours per month. • Designed a GenAI concept to auto-generate finance proposals aligned to business unit goals. • Drove alignment with stakeholders, PMs, and engineering by authoring SOWs, clarifying requirements, and influencing resource planning. • Contributed to the Enterprise Design Subsystem, defining reusable UX patterns and component logic for products in the Fin-tech space. ### Freelance Product Designer & Strategist @ jasonwwoo.com Jan 2019 – Present | Remote • Architected the holistic UX for an unreleased livestreaming app, designing flows across live video, replays, shopping, Discover, and settings—crafting a cohesive experience from the ground up for iOS & Android. • Built a scalable, tokenized design system in Figma using variables and interactive components—applying systemic thinking and defined design principles to drive consistency, usability, and cross-platform alignment. ### Senior Product Designer @ Dell Technologies Jan 2021 – Jan 2023 | Round Rock, Texas, United States • Managed a 6-person team on the Dell Developer Portal; increased API adoption by 125%, improved NPS from -10 to +45, and supported growth from 300 to an expected 15,000 monthly active users. • Manage delivery, stories, and roadmapping across all Dell Developer Portal tracks as Design PM Assist. • Oversee skill-based task delegation and mentorship for the design team. • Inherited and enhanced the portal’s Design System by driving prototype & dev-ready components, reducing end-to-end development time by 30%. • Co-led a team of 6 for the Digital Entitlements Licensing & Provisions and Customer Satisfaction Group teams to improve processes for Dell sales reps. • Spearheaded card, data table, toolbar, CTA placement, and mobile-desktop responsive enhancements to the Dell Design System globally. • Lead the UX to consolidate and re-architect Dell’s Software and Subscription domains into a unified self-service portal for their 13.2+ million customers. ### Product Design Consultant @ Spark Equation Jan 2020 – Jan 2021 | Chicago, Illinois, United States • Led product feature development from discovery to production with 3 clients as the sole Product Designer. • Secured 38 new clients by designing a new system that performs the task lifecycle for the entire retail chain of command for Progress Retail, a retail operations app. • Designed a multi-channel marketing dashboard that’s intuitive for the low to mid-level marketing agent for Sentic, an online advertising reporting tool. ### User Experience Designer @ Corteva Agriscience Jan 2020 – Jan 2021 | Johnston, Iowa, United States • Owned the UX for SeedPro, Corteva’s primary internal reporting app across 5 agile teams. • Implemented various UI enhancements in SeedPro which decreased load times by 56%, and increased user satisfaction rates 0% to 66% via unmoderated usability testing via Wave within narrow constraints. • Created UI & procedural solutions for new and or unoptimized procedures for 9 user-types and their unique region-specific processes. • Recreated and maintained the design system in Figma which increased design team and dev-handoff efficiencies. • Designed a new web application to standardize the Crop Grower Licensing processes only done in the US and Canada, across 13 other countries. ### UX/UI Designer @ Life in Motion Guide Jan 2019 – Jan 2019 | Greater Chicago Area • Designed a new web app with a unique value proposition in the end-of-life planning space within limited technical and financial constraints. • Researched competitors and target demographic on product usage trends in order to maximize user engagement. • Conducted user interviews and synthesized actionable insights to validate & invalidate decisions. • Presented research findings and final deliverables to stakeholders ### Business Development Lead @ ALAN.VN Jan 2018 – Jan 2019 | Ho Chi Minh, Vietnam • Lead the business development team to ensure weekly partners contracted and other KPIs were met. • Researched and scouted suitable home good suppliers to assess partnership compatibility & develop meeting strategies. • Negotiated cooperation policies and terms with suppliers. • Became the primary point of contact and representative in networking events. ### Product Designer & Co-Founder @ Vridom Jan 2016 – Jan 2018 | Greater Chicago Area • Launched a product-cataloged local business app that allowed users to quickly search and discover nearby businesses and their products. • Interviewed small business owners to gather market research data. • Managed a team of 4 to ensure weekly sprints were completed on time. • Designed and conducted usability & desirability testing via rapid prototyping via Proto.io & Adobe XD. ### Grant Writing Intern @ Children's Discovery Museum Jan 2016 – Jan 2016 | Bloomington/Normal, Illinois Area • Lead the writing process for the State Farm: Youth Advisory Board Grant. • Responsible for effective task delegation and ensuring assignments are completed in a timely fashion. • Carefully examined grant material in order to assess facility funding priority. • Collaborated with third-parties for assistance and proper implementation of our proposed programs. ### Management Trainee @ Enterprise Rent-A-Car Jan 2015 – Jan 2015 | Skokie, IL • Finished 2nd in the Summer Intern Group Presentation Contest. • Finished 4th overall in the Summer Internship Sales Contest. • Conducted marketing initiatives to create new and strengthen existing relationships with local businesses. ### Hansen Student Center Crew Member @ Illinois Wesleyan University Jan 2015 – Jan 2015 • Coordinated all aspects of large school events and performances including staging positions, sound, and lighting. • Communicated with performers and event planners in order to create an environment that would maximize the success of the event. • Delegated tasks quickly and decisively during chaotic performances. ### Tour Guide @ Illinois Wesleyan University Jan 2014 – Jan 2014 • Promoted Illinois Wesleyan University to prospective students by ensuring all tours were both informative and enjoyable for all participants. • Appropriately addressed parental concerns and provided reassurance in their children’s transition to college life. ### Swim Instructor @ Life Time - The Healthy Way of Life Company Jan 2013 – Jan 2013 | Skokie, IL • Directed swim lessons from individual classes, to classes of six while keeping students of all ages (ranging anywhere from three months to the elderly) physically and mentally engaged. • Taught the importance discipline and leadership, and served as a role model for children. • Maintained composure in high stress situations. ## Education ### Bachelor of Arts (B.A.) in Economics Illinois Wesleyan University ### Bachelor of Arts (B.A.) in International/Global Studies Illinois Wesleyan University ### High School Diploma Niles North High School ## Contact & Social - LinkedIn: https://linkedin.com/in/jason-w-a49543a6 - Portfolio: https://www.jasonwwoo.com/ --- Source: https://flows.cv/jasonw3 JSON Resume: https://flows.cv/jasonw3/resume.json Last updated: 2026-04-13