# Jason Wehmhoener

> Retired designer

Location: Watsonville, California, United States
Profile: https://flows.cv/jasonwehmhoener

Cofounder and former farmer at Birdsong Orchards. Veteran of the tech industry as a designer and leader of design and research teams. 

Currently retired.

## Work Experience
### Farmer @ Birdsong Orchards
Jan 2013 – Jan 2025 | United States

### Creative Director @ Serv
Jan 2023 – Jan 2024

### Principal Product Designer @ Sage Intacct, Inc.
Jan 2022 – Jan 2023

### Sr. Product Designer @ Kickstarter
Jan 2021 – Jan 2022

### Sr. Staff Designer @ Compass
Jan 2020 – Jan 2021

### Senior UX Designer @ Amazon
Jan 2016 – Jan 2020 | Santa Cruz, California
Alexa Mobile

• I was responsible for global navigation patterns and information
architecture.
• I completed a pattern inventory, documenting patterns created by
dozens of teams in use throughout the Alexa mobile app.
• I created a human interface guidelines reference, establishing the first
design system for Alexa Mobile.
• I created a design guidelines review guild, for the purpose of gathering
feedback about pattern documentation from across the Alexa design
community.
• I collaborated with the visual design, production design, and
component development teams to establish and streamline a
developer handoff process and specification format.
• By establishing and driving adoption of the shared component library,
I was able to increase the velocity, stability, and consistency of design
and development efforts throughout the Alexa organization.
• I designed multi-room music and stereo pairing setup and settings
experiences, as well as Echo control pages intended to improve the
discoverability of these features.

Amazon Spaces

Amazon Spaces was an internal startup to create an innovative way
to sublet excess parking in multi-unit apartment complexes

• I designed a mobile app customers could use to find and pay for
parking, and for entry into the garage through communication with a
security device invented by my team.

AWS Glue

AWS Glue is a fully managed extract, transform, and load (ETL)
service that makes it easy for customers to prepare and load their
data for analytics.

• I collaborated with engineering leadership to arrive at an object model
that would create a flexible foundation for innovation of both product
features and user experience.
• I built on this foundation to design and test the user experience.
• I also designed the first version of the AWS Athena, and Amazon EMR
Notebooks user interface

### Owner and Principal Designer @ Cloudforest LLC
Jan 2010 – Jan 2016 | San Francisco Bay Area
Cloudforest Design created user-centered applications, websites,
and cross-platform digital strategies that are easy to use, engaging
and fun.

• As co-owner and principal designer with Cloudforest, I completed
design projects for well over a dozen clients, several of whom were
frequent repeat customers.
• I also managed a team of over a dozen designers and researchers who
assisted with our projects.

Clients

Apple
Disney Studios
Intuit
Ubiquiti
Plantronics (now Poly)
Sunrun
Workspot
Collabnet
Cloud9 Analytics
CultureMap
IronKey
Wealthcare Capital Management
Collaaj
NComputing
Edcite
Cloudmeter (now Splunk)

### Product Designer @ Cisco
Jan 2014 – Jan 2014 | San Jose, California, United States
• I hired interaction designers, a visual designer, user researchers,
and frontend engineers to build a UX team responsible for the Cisco
Licensing user experience.
• I introduced user experience processes including a regular cadence of
user research.
• I used prototyping to demonstrate that multiple licensing tools and
their associated data models could be converged.
• I introduced business stakeholders to Agile management methodology,
which created the structure necessary for release planning, ultimately
enabling silo-busting cross-functional collaboration. With this new
collaborative culture and increased UX team capability we were able to
demonstrate the value of user experience and overcome the history of
fragmentation in this critical area of Cisco’s operations.

### Interaction Designer, Art Director @ Cisco
Jan 2008 – Jan 2009
After decades of siloed application development, Cisco made an
executive decision in the late 2000s to introduce user-centered
design processes to the company. The goal was to create a single
design language that would be used across all of Cisco’s products,
from the tiniest scale of IoT products to the largest scale of
immersive telepresence. This was the CUES team.

The CUES design language survived for years within Cisco, and its
influence can still be seen in Cisco products today.

• I wrote interaction design guidelines for a suite of reusable
components used in dozens of Cisco products and applications.
• I created an Omnigraffle stencil toolkit used by Cisco interaction
designers to create high fidelity wireframes that accurately convey the
use of Cisco User Experience Standards.
• I also carried out art direction for a library of several hundred
photorealistic icons for use in Cisco applications.

### Design Technologist @ Google
Jan 2007 – Jan 2008
I created multiple prototypes for usability testing of hover/click
interaction of Google Maps information bubbles. Iteration of
design variants was very rapid, as I often made adjustments to the
prototype in between participants, in order to quickly optimize the
design intent.

### Web Developer/Designer @ Yahoo!
Jan 2005 – Jan 2008
For Yahoo corporate marketing, through interaction design,
prototyping, user research, and web development, I conducted
many A/B experiments to increase conversion of marketing emails
and interstitial landing pages.

Introducing Yahoo users to new products and features was a
perennial challenge that often involved a tension between allowing
the user to continue with their original task, and introducing them
to something new. Our experiments with new user onboarding
and feature marketing established patterns still followed today
throughout the web industry.

### Web Developer @ Various Clients
Jan 1998 – Jan 2007
I worked with a variety of clients as a web developer/designer. Tasks
frequently included information architecture and interaction design,
in addition to development.

Clients

Adobe
Cisco
Citrix
Seagate
De Anza College
AGIS
Social Venture Partners

### Art Director, Web Developer @ Lutris, Inc.
Jan 1999 – Jan 2000
Lutris was very early in its pursuit of separation of concerns, allowing
for more efficient construction of user interfaces, de-coupled from
backend business logic.

• In my role as Art Director, I trained designers with a depth of
experience in print design how to adapt their approach for the web.
• I built bridges between the design and engineering departments, by
establishing collaboration processes, and innovating our approach to
UI implementation.
• A highlight from my time at this agency was for an athletic shoe client
called customatix.com. Designers formerly with Nike and Adidas had
a vision for a mass-customization product that would allow customers
to design their own shoes, to be shipped within two weeks of placing
an order. Our shoe designer pre-dated Nike iD by nearly a year, and
offered far more flexibility in terms of design choices offered to the
user.


## Education
### Computer Science
University of Missouri-Columbia


## Contact & Social
- LinkedIn: https://linkedin.com/in/jasonw22
- Portfolio: http://intuitive.guide/

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Source: https://flows.cv/jasonwehmhoener
JSON Resume: https://flows.cv/jasonwehmhoener/resume.json
Last updated: 2026-04-13