Optimized the company’s Digital Asset Management (DAM) system, expanding functionality from 7 to 47 configurations, leading to a 500% increase in organizational efficiency.

Redesigned internal workflows for managing over 2000+ product images, improving accuracy, accessibility, and operational efficiency using GAP analysis, information architecture and stakeholder collaboration.

Developed branded visual assets, including logos and corporate-style graphics, tailored to stakeholder needs and data-driven insights.

Lead design initiatives using UX/UI methodologies across industries including pet care, restaurants, and more. Collaborate with stakeholders to align business goals with user needs.

Specialize in blending UX/UI design, visual design, branding/marketing, SEO, and lean user research to improve website performance and user experience. Increased organic search traffic by up to 255% for small businesses through targeted local SEO strategies and the enhancement of critical customer journeys across multiple touch points.

Spearheaded the company's UX/UI initiatives to drive the collaborative design processes and optimize the customer journey.

Specialized in Agile UX pipelines, significantly increased organic traffic by 80% through innovative design solutions. Worked with company stakeholders to transform abstract ideas into intuitive SaaS mockups, bringing a strategic, data-driven approach to product development.

Facilitated collaborative discovery/design workshops in agile environments for development, engaging dev, marketing, and stakeholders.

Led the design of a sister company's seller portal, realizing the vision through CEO interviews. Conducted quantitative research on the buyer portal, analyzing Hotjar/InspectLet data. Designs clear, annotated user flows with Figma/Adobe XD, advocating lean UX methodologies. Spearheaded the company's rebrand, designing a cohesive look and feel, including the new logo, marketing material, and design audits.

Contributed to marketing efforts, instrumental in a year-over-year sales increase of 47% in 2021 with redesigned shipped frontend/backend design product

Prototyped and created medium-fidelity mockups using Adobe XD for proof of concepts, deploying them for bids and web app improvements. Facilitated discussions with the software engineering team using presentations and walkthrough demos to employ best UI/UX practices on DocSpot and its affiliated sites.

Maintained the company's internal file directory using information architecture principles. Animated motion graphics for NetTool Kit's website, collaborating with product managers and developers on HTML5 videos using After Effects. Designed miscellaneous graphic collateral, including ads, UI buttons, etc., as needed.