# Jason Li > Director, Product Design @ Ramp.com πŸ’³ Location: Greater Toronto Area, Canada, Canada Profile: https://flows.cv/jasonzli I’m a multidisciplinary designer with a business and growth mindset. For the last 10 years I’ve worked with dozens of startups at a full-time, consulting, and advisory capacity. My experience spans across industries including Social Apps, Loyalty, Smart Home, Fintech, eCommerce, Blockchain, and Direct-to-consumer Dog Food. I have a degree in Accounting and Finance which I’ve never put to proper use (until at Ramp). But, I love working with numbers and I'm not afraid of looking at them to get the insights needed to support design and product decisions. ## Work Experience ### Director of Product Design @ Ramp Jan 2022 – Present | Toronto, Ontario, Canada Leading design efforts for Bill Pay, Treasury, Accounting, Risk, and Payments. Helped scale up the product design team from 3 to 40+ ### Principal Product Designer @ Ramp Jan 2021 – Jan 2022 | Toronto, Ontario, Canada ### Design Advisor @ Kabo Jan 2020 – Jan 2023 ### Head Of Design, Founding Team @ Kabo Jan 2019 – Jan 2020 | Toronto, Canada Area Kabo is a Canadian direct-to-consumer dog food company. I focused on everything design-related that impacts growth, customer/user experience, retention, and brand. ### Founder, Designer @ TomYum Jan 2017 – Jan 2023 | Toronto, Canada Area TomYum helps tech organizations of all disciplines and sizes achieve their business objectives using strategic design. Clients include Clearbanc, ChefsPlate, CoinMarketCap, Code, TechTO, MarketerHire. ### Director, Product Design and UX @ RBC Ventures Jan 2020 – Jan 2021 | Toronto, Ontario, Canada Responsible for overseeing, supporting, and scaling product design team of 15+ individuals. ### Lead Product Designer @ RBC Ventures Jan 2018 – Jan 2020 I supported several startups within the Ventures portfolio, many times as the sole designer, to ship products from 0 to 1 and iterate on them. ### Lead Product Designer @ Thanx, Inc Jan 2014 – Jan 2017 | San Francisco Bay Area Thanx helps thousands of merchants across the U.S. grow by providing them with tools and data to engage with customers. I joined as an early employee and eventually became the sole designer of the company. My work supported all functions of the organization: - UI/UX design for our product: Mobile Apps & Web Dashboard - Supported website and logo redesign - Branding (Iconography, Illustrations) - Sales and Marketing Collateral - Presentation Designs ### Freelance Designer @ Personal Business Jan 2008 – Jan 2014 Developed visual identities (logos, stationery, website design) for various global businesses, services, and individuals. Designed works that have been published in books and featured in reputable logo websites. Created mobile app designs for numerous clients including Mark Cuban. ### User Experience Designer (Intern) @ AppNexus Jan 2013 – Jan 2013 | Manhattan, New York Conceptualized, researched, and designed new features to help improve user experience of a complex and technical product. Communicated with clients during Allies Research sessions to test prototypes and validate design solutions. Collected feedback from these sessions to iterate and improve on designs. Built a working prototype with the developer intern and shipped an alpha version to clients, which received positive feedback. ### Fellow @ Myplanet Digital Jan 2013 – Jan 2013 Collaborated with a scrum team to launch a working product in 3 months. ### Product Control Co-op @ RBC Capital Markets Jan 2012 – Jan 2012 | 200 Bay Street, Toronto Performed reconciliations of dividend denied loss figures for fiscal 2011 and 2012, using advanced Excel functions and formulas. Recommended adjustments for discrepancies identified. Assisted in the reconciliation and confirmation of adjusted cost base figures between product control and front office. Created a more efficient regulatory margin reporting structure for GELP inventories, to comply with IIROC reporting requirements for broker dealers. Redesigned existing spreadsheets and developed macros in Excel to help streamline and improve day-to-day financial reporting processes for the product control team Managed sections of daily reporting for P&L and FX Exposure reports. ### Thermal Business Support Co-op @ Ontario Power Generation Jan 2011 – Jan 2011 Collected thermal performance measure data by performing analytical tasks using internal computer systems, and prepared information into monthly and quarterly reports using Excel. Quickly grasped and understood thermal performance figures, and demonstrated ability to learn by completing tasks accurately and promptly using unfamiliar information systems. Produced a significant amount of work in the 4-month co-op period, and provided suggestions that helped improve business processes within the thermal business support group. ### Director @ hEDGE Finance Conference Jan 2010 – Jan 2011 Helped organize University of Waterloo’s first undergraduate capital markets conference. Designed the visual brand for the conference. ### Marketing Co-op @ Investors Group Financial Services Inc. Jan 2011 – Jan 2011 Generated prospects for a financial advisor of the firm through cold calling, emailing, and leveraging social media platforms. Successfully organized and gathered participants for multiple financial planning seminars, including an event catered to lawyers on the tax benefits of incorporating their practice. ### Graphics Design Project Manager - Marketing @ Accounting and Finance Students Association Jan 2010 – Jan 2011 Formed and managed a team of 10 individuals to develop marketing material for events targeted to accounting and finance students ## Education ### Bachelors of Accounting and Financial Management in Accounting and Financial Management University of Waterloo ## Contact & Social - LinkedIn: https://linkedin.com/in/jasonzli --- Source: https://flows.cv/jasonzli JSON Resume: https://flows.cv/jasonzli/resume.json Last updated: 2026-04-07