AI / LLM UX:
Led end-to-end design for LLM-powered tools, focusing on human-in-the-loop (HITL) and agent/workflow UX.
Designed agent workflows and feedback & evaluation loops; improved task success +35% and engagement +60%.
Fintech / Checkout & Growth:
Directed a multi-vendor checkout redesign; reduced shipping-step drop-off -47% and increased checkout completion 28%.
Built payment recovery patterns (validation, retry, inline errors) to reduce abandonment during high-friction moments.
Digital Health / Delivery:
Architected PurpleSpace, an emotion-support wellness experience; increased session completion 3× and reduced self-reported tension 12%.
Produced implementation-ready specs (states, edge cases, acceptance criteria) to improve design–dev alignment across web + mobile.