Led growth + retention roadmap across onboarding, matching/personalization, automation, and AI-assisted workflows; shipping end-to-end from discovery → launch → iteration.

• Launched and iterated a matching enrollment experience that improved fit and reduced cancellations.

• Scaled advisor-facing workflow tools and engagement tracking to support high-volume usage, improving visibility and follow-through across the advising journey.

• Shipped performance + reliability improvements (API upgrades, caching, reduced calls) to protect UX quality and reduce friction during high-traffic periods.

• Partnered cross-functionally with Engineering, Ops, Marketing, and a network of 350+ admissions experts to deliver dozens of launches with tight stakeholder management and clear rollout plans.

Owned core platform improvements across onboarding, personalization, and advisor workflows during and after acquisition integration.

• Helped scale the product and data systems through post-acquisition integration, aligning requirements across teams while maintaining delivery velocity.

• Delivered key platform enhancements across client enrollment, automation, and internal tooling to improve efficiency and reliability.

Early product hire; helped bring early workflows online and scale the platform from startup to acquisition.

• Shipped foundational product capabilities spanning enrollment flows, internal tools, and operational process improvements to support rapid growth.

• Prototyped and tested an improved mobile concessions ordering flow, reducing checkout errors and increasing completed orders during COVID-era constraints.

• Built personalized B2B sales decks by researching venues and visualizing implementations; supported partnerships including major sports/venue operators.