# Jayden M.

> Director of Product @ CollegeAdvisor.com (U.S. News) | Designer → PM → 0-1 Builder | AI, Personalization & Consumer Growth

Location: United States, United States
Profile: https://flows.cv/jaydenm

Design-forward product leader focused on consumer growth and retention, turning complex problems into simple, high-trust experiences. I’m Director of Product at CollegeAdvisor (U.S. News & World Report), where I’ve shipped systems across growth funnels, matching/personalization, automation, and AI-assisted workflows; while owning everything from strategy to hands-on UX through launch and iteration.

Impact to date: 10,000+ families served, $28.3M+ scholarships supported (2025), and 80K+ college acceptances worldwide.

Additionally, I’m active in LA + SF music/tech communities, building and collaborating on products that blend community, data, and craft especially around discovery and shareable entertainment experiences.

## Work Experience
### Director of Product @ CollegeAdvisor.com
Jan 2024 – Present | San Francisco, California, United States
Led growth + retention roadmap across onboarding, matching/personalization, automation, and AI-assisted workflows; shipping end-to-end from discovery → launch → iteration.
- Launched and iterated a matching enrollment experience that improved fit and reduced cancellations.
- Scaled advisor-facing workflow tools and engagement tracking to support high-volume usage, improving visibility and follow-through across the advising journey.
- Shipped performance + reliability improvements (API upgrades, caching, reduced calls) to protect UX quality and reduce friction during high-traffic periods.
- Partnered cross-functionally with Engineering, Ops, Marketing, and a network of 350+ admissions experts to deliver dozens of launches with tight stakeholder management and clear rollout plans.

### Lead Product Manager @ CollegeAdvisor.com
Jan 2022 – Jan 2024 | San Francisco, California, United States
Owned core platform improvements across onboarding, personalization, and advisor workflows during and after acquisition integration.
- Helped scale the product and data systems through post-acquisition integration, aligning requirements across teams while maintaining delivery velocity.
- Delivered key platform enhancements across client enrollment, automation, and internal tooling to improve efficiency and reliability.

### Product Manager @ CollegeAdvisor.com
Jan 2021 – Jan 2022 | San Francisco, California, United States
Early product hire; helped bring early workflows online and scale the platform from startup to acquisition.
- Shipped foundational product capabilities spanning enrollment flows, internal tools, and operational process improvements to support rapid growth.

### Director of Product, CollegeAdvisor.com @ U.S. News & World Report
Jan 2024 – Present

### Product Designer @ FanFood
Jan 2020 – Jan 2020 | San Jose, California, United States
- Prototyped and tested an improved mobile concessions ordering flow, reducing checkout errors and increasing completed orders during COVID-era constraints.
- Built personalized B2B sales decks by researching venues and visualizing implementations; supported partnerships including major sports/venue operators.

### Product Designer @ Paravane Ventures
Jan 2020 – Jan 2020 | Seattle, Washington, United States
- Designed and iterated 0→1 concepts across education + media, translating ambiguous problem spaces into clear user flows, wireframes, and high-fidelity prototypes.
- Ran rapid feedback cycles (critiques + lightweight validation) to improve retention-oriented UX decisions under tight timelines.
- Awarded 1st place in a product design case competition for a retention-focused career growth app, recognized for strong user-need reasoning and clear design rationale.

### Product Designer @ Brunswick Corporation
Jan 2020 – Jan 2020 | Champaign, Illinois
- Supported 0→1 product exploration in the Brunswick I-Jet Lab, turning early requirements into user flows, wireframes, and prototypes for testing.
- Collaborated with cross-functional partners (design, engineering, research) to translate feedback into iterative UX improvements.
- Contributed to product direction by clarifying user needs, edge cases, and interaction details during concept development.

### Architectural Intern @ Sugimura Finney Architects
Jan 2019 – Jan 2019 | Campbell, California


## Education
### Bachelor of Science (BS) in Architecture
University of Illinois Urbana-Champaign


## Contact & Social
- LinkedIn: https://linkedin.com/in/jaydenmaloto
- Website: https://jaydenmaloto.com

---
Source: https://flows.cv/jaydenm
JSON Resume: https://flows.cv/jaydenm/resume.json
Last updated: 2026-04-05