At SortingHat, I work on designing intuitive user experiences for AI-powered tools by continuously taking feedback from real users and iterating quickly. I collaborate closely with product and engineering teams to ship features fast while ensuring a consistent design language across the product. I’m also building a lightweight design system to streamline the UI process and maintain visual coherence. My focus is on solving real problems through rapid experimentation and refining solutions based on what users actually need and do.

• Worked as a UX/UI Designer for an e-commerce app, leading a complete redesign to improve aesthetics and functionality.

• Conducted A/B testing to optimize checkout flows and enhance user engagement.

• Performed user research and behavioral analysis using Microsoft Clarity, identifying pain points and implementing data-driven solutions.

• Developed a comprehensive design system to streamline workflows and improve team efficiency.

• Ensured timely feature rollouts with thorough pre-release testing and monitoring post-release performance.

• Delivered a seamless and optimized user experience, driving significant growth in users and engagement.

• Designed intuitive user interfaces for Async, a decentralized multichain protocol that enables token funded micro-tasks.

• Developed seamless user flows to enhance accessibility and engagement for Web3 contributors.

• Created prototypes and wireframes to visualize and refine the platform's functionality.

• Optimized the user experience to align with the protocol's goal of accelerating project contributions in a decentralized ecosystem.

Worked on diverse UI-focused projects, including an astrology app and a tiles e-commerce platform. Gained valuable insights into user experience design, enhancing functionality and user engagement across applications.