# Jayna Wu > Product @ Opal | Cognitive Science + Data Science @ Berkeley Location: San Francisco, California, United States Profile: https://flows.cv/jayna Hi, I'm Jayna! I studied Cognitive Science + Data Science at UC Berkeley, and I'm excited about driving human-centered and data driven solutions that make an impact. ## Work Experience ### Associate Product Manager @ Opal Security Jan 2025 – Present | San Francisco Bay Area Product + GTM enablement ### Strategic Projects Lead @ Scale AI Jan 2025 – Jan 2025 | San Francisco Bay Area ### User Experience Intern @ SailPoint Jan 2024 – Jan 2024 + Spearheaded research planning, recruitment, interview facilitation & synthesis for low-code Search enhancement launch using mixed methods UXR, collaborating cross-functionally to inform product roadmap and resource allocation + Formalized and streamlined research involvement in closed preview process by documenting best practices + Operationalized use of internal research tooling within product organization through internal survey & interviews, maximizing value from the investment and encouraging stakeholder buy-in ### Visiting Student Researcher @ University of California, San Francisco Jan 2023 – Jan 2024 Using Human Centered Design principles to conduct research about family surrogate decision makers' personal thresholds with regards to continuing life-sustaining therapy for loved ones with severe acute brain injury (SABI). ### Product Marketing Associate @ EthiCAL Apparel Jan 2023 – Jan 2024 ### Internal Vice President @ EthiCAL Apparel Jan 2023 – Jan 2024 ### Web Design Senior Advisor @ EthiCAL Apparel Jan 2022 – Jan 2023 Mentored a team of 8 associates and 2 vice-presidents in redesigning e-commerce website to align with refreshed branding and best design principles. ### Web Design Vice President @ EthiCAL Apparel Jan 2022 – Jan 2022 Led team of 6 to refresh web design of e-commerce website. Spearheaded UX research, user-testing initiatives as a basis for website changes in a club with 40+ students, increasing unique visitors by 31% ### Social Good Project Associate @ EthiCAL Apparel Jan 2021 – Jan 2022 | Berkeley, California, United States Ideated and executed social media campaign in line with brand identity to raise awareness of cultural diversity ### Internal Vice President @ Berkeley Innovation Jan 2023 – Jan 2023 ### Project Mentor (Contract - Berkeley Innovation) @ 1951 Coffee Company Jan 2023 – Jan 2023 ### UX Researcher (Contract - Berkeley Innovation) @ lululemon Jan 2022 – Jan 2022 Through Berkeley Innovation, quantified employees’ in-store experiences with technology through developing a research report with a core persona, 4 sub-personas, 4 journey maps and a technological chart of pain-points and final recommendations. ### Business Analyst Intern @ Accenture Jan 2022 – Jan 2022 | Singapore + Drove market research about APAC retail technology trends based on >40 companies in the region + Identified salient use cases for the integration of client's cloud technology in respective businesses, creating cohesive decks for presentation to client stakeholders+ ### Notability UX Researcher (Contract - Berkeley Innovation) @ Ginger Labs Jan 2022 – Jan 2022 | Berkeley, California, United States + Through Berkeley Innovation, worked proactively with Notability team to uncover pain points hindering smooth transition between free and paid app versions + Over the course of 8 weeks, headed the initiation and execution of UX research, synthesized >180 surveys & 12 interviews, created personas and journey maps, and presented key insights to stakeholders ### Program Head @ Eusoff Hall Jan 2020 – Jan 2021 | Singapore, Singapore Directed the planning and facilitation of orientation for 208 incoming freshmen and 76 seniors, overcoming COVID-19 related obstacles to bridge interpersonal gaps through creative activities ### Public Affairs Project Intern @ Temasek Jan 2020 – Jan 2020 | Singapore Assisted in key communications to produce company’s annual report, liasing with >40 companies and collating information to build review’s narrative ### House Captain @ Anglo-Chinese School (Independent) Jan 2018 – Jan 2019 | Singapore, Singapore - Created school spirit in over 250 students through active collaboration with inter-level house leaders - Administered human resources of student council as Human Resource Manager for big school events ### Vice-Captain - Ultimate Frisbee @ Anglo-Chinese School (Independent) Jan 2018 – Jan 2019 | Singapore, Singapore ### Welfare Head - Creative Arts Programme, Gifted Education Branch @ Ministry of Education, Singapore (MOE) Jan 2018 – Jan 2018 | Singapore, Singapore ### Planning Committee - Creative Arts Programme, Gifted Education Branch @ Ministry of Education, Singapore (MOE) Jan 2015 – Jan 2018 | Singapore, Singapore Facilitated workshops conducted by local writers and artists, assisting with program flow and ensuring welfare and safety of over 200 participants throughout a 3-day seminar ### Presenter - Literature Seminar, Gifted Education Branch @ Ministry of Education, Singapore (MOE) Jan 2016 – Jan 2016 Explored postmodern techniques used to illuminate psychological elements in Joseph Heller’s Catch-22 and Thomas Pynchon’s The Crying of Lot 49 ### Participant (Prose) - Creative Arts Programme, Gifted Education Branch @ Ministry of Education, Singapore (MOE) Jan 2014 – Jan 2014 Built writing toolbox through participating in creative seminars and workshops by local writers and writing critiques with peers ## Education ### Bachelor's of Arts - BA in Cognitive Science and Data Science Major University of California, Berkeley ### Pharmaceutical Science in NIL National University of Singapore ### Anglo-Chinese School (Independent) ### Integrated Programme Methodist Girls' School Singapore ## Contact & Social - LinkedIn: https://linkedin.com/in/jayna-wu --- Source: https://flows.cv/jayna JSON Resume: https://flows.cv/jayna/resume.json Last updated: 2026-04-08