Own end-to-end UX design and A/B test implementation for high-visibility sites and pages by collaborating closely with cross-functional teams of developers, analysts, stakeholders, and QA teams from initial concept ideation to launch.

Build wireframes and mockups to explore design concepts aligned with clients' style guide, resulting in 33.9% increase in application submission rates.

Conduct UI and UX audits for Adobe’s internal and client-facing product page, delivering actionable insights to product team to enhance user journey, visual design, and responsiveness using React Spectrum components.

Map current-state customer journeys through competitive analysis, task analysis, and card sorting to identify issues and areas for improvement.

Lead bi-weekly internal newsletter reaching 700+ consultants which includes content strategy, layout design, and streamlined input collection from 30+ stakeholders to deliver key updates for better organizational transparency.