• Launched a mobile app from the ground up for iOS and Android to drive family adoption using a data-driven approach, achieving a mobile adoption rate of 43% by July 2023. The shift in mobile adoption contrasts with declining web usage, confirming the increasing importance of our mobile platform.
• Researched and synthesized insights to ideate, prototype, and redesign a client-facing investment dashboard, enhancing user experience and promoting adoption of cash management features.
• Designed end-to-end user experience in product referral program, driving family card growth and contributing to 10-20% of total growth as a top-four channel.
• Increased developer productivity and streamlined collaboration by developing and maintaining the design system.