Led UX/UI design for internal marketing tools and customer-facing experiences, focusing on automation, usability, and lead generation.

Designed mobile-optimized landing pages and high-fidelity Figma prototypes to increase engagement and lead capture.

Created a branded, scalable Snapshot system within the CRM to streamline client onboarding and workflow automation.

Built UX-optimized forms, surveys, and booking flows that improved submission and conversion rates.

Developed custom CRM pipelines, tagging systems, and automation triggers to enhance lead segmentation and campaign performance.

Established a reusable design system and documentation to ensure brand consistency and enable client-side updates.

Delivered export-ready design packages with QA testing and training resources for seamless implementation.

• Developed a detailed storyboard capturing the essence of each season, outlining key visual elements and transitions for a cohesive narrative.

• Applied meticulous editing techniques to ensure smooth transitions between seasons, creating a visually appealing and seamless flow.

• Utilized color grading and visual effects to enhance the seasonal transitions and maintain a consistent tone throughout the location highlight video.

• Managed and executed end-to-end content management and optimization for internal digital platforms, applying SEO principles and user experience (UX) best practices to enhance engagement.

• Oversaw content architecture and taxonomy for internal tools, supporting campaign initiatives and aligning with brand standards.

• Collaborated with cross-functional teams, including Marketing, Product, and Engineering, to develop and publish web content that meets strategic objectives and enhances user experience.

• Conducted QA, proofreading, and template testing to ensure content accuracy, usability, and accessibility, troubleshooting and resolving any inconsistencies.

supported large-scale foundational research studies by managing, cleaning, and structuring quantitative and qualitative datasets. I tracked participant data, audit session logs for accuracy and completeness, and generated structured reports to support research insights. I worked closely with researchers and technical teams to ensure data integrity across collection tools, troubleshoot data inconsistencies, and streamline reporting workflows. My role bridges UX research execution and data analysis, ensuring study data is reliable, organized, and actionable for product decision-making.

• Leveraged a user-centric design approach, ensuring that the interface is not only visually appealing but also highly intuitive, allowing users to seamlessly navigate and execute playlist transfers effortlessly.

• Led a cross-functional team through the development process, overseeing the transformation of the idea into a functional and user-friendly software, ensuring alignment with the initial vision.

• Analyzed data to identify areas for improvement, enabling continuous refinement of the UX/UI design and functionality based on real user interactions and feedback, ensuring sustained user adoption and positive experiences.