• Lead end-to-end product design for an AI-powered resume screening platform.

• Own all front-end UI/UX, translating complex AI and data workflows into intuitive, high-trust experiences for recruiters and candidates.

• Defined and scaled the product's visual language and brand identity from inception.

• Collaborate with the Technical Co-Founder to ensure seamless design-to-development handoff.

• Self-initiated a digital stamp rewards platform from 0 to 1, designing both the B2B merchant dashboard and B2C consumer experience.

• Conduct monthly guerrilla user testing at local coffee shops, gathering ongoing real feedback that has shaped 5 design iterations.

• Benchmarked 8 competitors via SWOT, identifying core feature gaps as key differentiators.

• Validated a hi-fi prototype achieving a 97% task completion rate, now in active engineering development.

• Led scope definition with the client and directed a team of 3 UX designers through a full 10-screen redesign.

• Ran 25+ usability tests with 94% completion, driving a 24% uplift in user engagement post-launch.

• Delivered dev-ready Figma files to engineering within 24 hrs, ahead of deadline.

• Facilitated a 5-day Google Design Sprint, using affinity mapping to align cross-functional stakeholders on GramCity's core challenge — connecting photo editing with location discovery.

• Ran heuristic, first-click, A/B, and task completion tests with 5 users, achieving a 95% completion rate.

• Iterated from lo-fi to hi-fi across 3 feedback rounds, delivering a dev-ready mobile prototype.

• Researched 30 users via thematic analysis, surfacing 5 core needs that defined the app’s key features, user flows, and navigation structure.

• Benchmarked 7 competitors via SWOT, identifying 3 feature gaps adopted as core differentiators.

• Ran 3 rounds of usability testing with 30 users — cut avg. task time by 38% and error rate to under 5%.