# Jayson McCauliff > Former USDS (Classic) Product UX | Service Strategy | Design System Identity | Enterprise AI | Research | Healthcare Location: San Francisco, California, United States Profile: https://flows.cv/jaysonmccauliff Design team leader with extensive corporate, agency, and government projects, delivering exceptional quality in ambiguous environments with diverse stakeholders, tight schedules, and limited resources. Expert at translating brand and functional identity into scalable product design systems; using research to streamline complex workflows. Demonstrated success at combining form and function under platform and regulatory constraints with both onshore and offshore teams. Skilled at keeping teams focused on the user to drive innovation toward customer goals. Taught 500+ global technology professionals interaction, visual design, research methods, and design leadership. Conducted over 1,000 user interviews for organizations including LinkedIn, Electrolux, Nokia, Amgen, McKesson, GE, Verizon, Clorox, Cigna, Genesys, PwC, US Bank and the US Government. Named inventor, US patent no. 20140293222 A1 ## Work Experience ### Product Design Player/Coach @ San Francisco, CA Jan 2023 – Present Working with startups on their UX. ### Design Mentor @ adplist.org Jan 2024 – Present https://adplist.org/mentors/jayson-mccauliff ### Digital Services Expert (Product Design) @ Executive Office of the President Jan 2024 – Jan 2025 | San Francisco, California, United States ### Digital Services Expert (Product Design) @ United States Digital Service Jan 2024 – Jan 2025 | San Francisco, California, United States As Strategic Product Manager, responsible for aligning 3 large contracting teams to connect design with backend effort: unblocking research activities with customers, ensuring quality of development releases to minimize tech and design debt, guiding UX team to identify workflow gaps, identifying interactions to capture analytics that inform product metrics, establishing UX goals and development roadmap to align modernized features with CDC priorities. Managed 2 design contracting teams and design directors across 2 development lines to align differing viewpoints and preferences. Reduced time for end user to complete task by 30% via enterprising the United States Web Design System (USWDS) Led evaluation of 200+ screens to prioritize development effort and allow for functional B2B interaction. ### Director of UX – ION Design System Team, iOS Mobile Team @ Ontada Jan 2020 – Jan 2023 | San Francisco, California, United States As Director of UX, responsible for leading 3 distinct teams: Design Systems, Mobile (iOS Native), and Patient Portal (React), drove critiques, workshops, performance reviews, and quarterly planning sessions for a team of 15 designers across 3 product lines to establish remote design processes. Integrated design into the product development process to streamline design operations and roadmap clinical capabilities, unifying 4 engineering teams and 2 UX teams to improve component tracking and streamline development with existing tooling. Art-directed and managed a team of Visual Designers to create the ION Design System. Demonstrated how the brand manifests within the product. Led the unification of marketing, branding, and UX efforts resulting in 0 duplication of work. For the Design Systems team, trackable components rose 100%, onboarding requests dropped 80%, 3rd party libraries consolidated. Streamlined design operations and launched measurable OKRs for the company's first 2 homegrown products: a B2B Oncology app and a Oncology-focused B2C patient portal. Introduced Machine Learning healthcare use cases to a Fortune 8. Led AI/ML team validating user research and trained LLM model to streamline administrative workflows, reducing physician burnout by cutting charting clicks by 75% Aligned UX team for agile collaboration with offshore teams, product managers, engineering, and marketing to launch a consumer-focused responsive Patient Engagement Health Portal & Admin Console for cancer care. Took Oncology practice groups from competitors with a new consumer design system and patient features that addressed industry pain points. ### Product Design Lead - Design Systems, Innovation Startup @ McKesson Jan 2019 – Jan 2020 | San Francisco, California, United States As Design Lead, responsible for establishing user research operations to strengthen relationships with customers, branding a Fortune 8's first design system. Delivered federally compliant high-stakes features as solo designer and product manager supporting 6 engineers. Increased total users by 948% Increased daily active users by 1084%. ### Lead Product Designer @ Designit Jan 2017 – Jan 2019 | San Francisco, California, United States As lead service designer, responsible for conducting consumer research, communicating direction and status to Fortune 500 executives in the financial, consumer cyclical, automotive, and education sectors to respond to customer motivations and behaviors. Clients included NAU, Clorox, Mercedes/Daimler AG, US Bank and CBRE. Invented new complementary products and services resulting in repeat client business. Service Design Strategy: Federal Home Loan Bank Northern Arizona University Mercedes/Daimler Research MBRNA Clorox Product Design and Development: US BANK Wealth Management ### Product & Service Design Facilitator & Educator @ Cooper Professional Education Jan 2012 – Jan 2019 | San Francisco, California, United States Developed curriculum for Designing Product Experiences. Taught 500+ global technology professionals advanced private and public curriculum for: service design, UX process, visual design, product branding and user research methods.Interaction, Visual Design, Research Methods and Design Leadership. ### Principal Product Designer @ Cooper Jan 2012 – Jan 2017 | San Francisco, California, United States As principal UX designer, responsible for conducting ethnographic interviews, workshops, product audits, competitive domain analysis, heuristic evaluation, concept validation, user testing to help stakeholders identify opportunities through their users. Synthesized insights quickly to inform feature direction, crafting user personas, scenarios, end-to-end customer journey maps, wireframes, workflows, and micro-interactions to communicate direction. Established cohesive, responsive, accessible, thoughtfully planned visual systems for software, making the interface an extension of the clients brand identity to increase customer affinity connecting brands to product design. Delivered user-centered design systems resulting in retaining clients and adding customers via improved usability. Awarded Patent: US 20140293222 A1 for Carl Zeiss Meditec, user interface for improving the acquisition, display, and analysis of ophthalmic diagnostic data. IxDA Interaction Design Award: Best in Category for Optimizing Practice Fusion's iPad Electronic Health Record Information design and Illustration: Designing for the Digital Age, Kim Goodwin. Established visual languages: General Electric, Boston Scientific, Carl Zeiss Meditec, Amgen, Varian Medical Systems, PatientsLikeMe, PwC and Intel. Custom Design Systems and Interaction Design 0>1 for: GE Heath – EHR Boston Scientific – Cardiology Medical Device Varian Medical Systems – Oncology Medical Device Practice Fusion – iPad/Tablet EHR Carl Zeiss Meditec – Ophthalmology Medical Device PatientsLikeMe – Social Treatment Platform AMGEN – Treatment Decision Support PWC – Accounting Intel – Chip Development ### Senior Visual Designer - Design Systems (Medical Device) @ Cooper Jan 2008 – Jan 2012 | San Francisco, California, United States Responsible for applying the principles of design to communicate the client's brand, simplify workflow, clarify the meaning of data to guide behavior and relationships between human, service and interface. A designer who conducts user research; evangelizing how the persona wants to feel about their work, the product and brand. I create visual language strategies for products and the service experience that guide every design, realized through a honed craft of precision pixel illustration and final specification. I create design systems, component libraries for new products and to breath life into repaired ones. Mentored and managed design interns and junior designers. ### Visual Designer - Design Systems (Enterprise, Mobile) @ Cooper Jan 2006 – Jan 2008 | San Francisco, CA, United States ### Senior Product Designer - Design Systems @ EFI Jan 2003 – Jan 2006 | Foster City, California, United States Designed products servicing the high-end digital printing industry. Visually designed and branded over 20 products. Designed the EFI logo (Yes, that one to the left). Created user profiles, scenarios, task flow diagrams and wireframes. Designed and developed UI design standards for Windows, Mac OS and mobile platforms. Intimate with Windows and Mac OS Human Interface Guidelines. Remote collaboration with offsite engineering teams. Mentored and managed design interns and junior designers. ### Visual Designer - Design Systems (Operating Systems - Mac, Windows, Linux) @ EFI Jan 2000 – Jan 2002 | Foster City, California, United States Print Driver and color calibration utility software design for Windows OS, Mac OS and Linux OS ### Visual Designer (Web) @ Papermedia Jan 1999 – Jan 2000 | San Francisco, California, United States Designed unique web based applications for Papermedia's diverse client base. Worked with Art Directors, Information Architects, Project Managers, and Developers to design and produce award-winning sites from Nobel-prize winning: Doctors without Borders, financial: ON24 to non-profit: Youth Speaks. ### Designer (Print) @ The City of San Diego Jan 1996 – Jan 1997 | San Diego, California, United States Designed informational print collateral for city wide public work projects for the City’s Economic Development Division: Office of Small Business. ### Visual Design and Research @ City of Eureka, CA Jan 1993 – Jan 1995 | Eureka, California, United States Began as a volunteer for the City of Eureka's Main Street Program – a community-driven, comprehensive strategy to used to revitalize downtown and neighborhood business districts. A program of the National Trust for Historic Preservation. Awarded "California's Volunteer of Year" for service in preservation of Eureka's Historic Old Town and rejuvenation of Eureka's Downtown core. ## Education ### BS in Applied Art & Design California Polytechnic State University-San Luis Obispo ### Design Leadership Certificate Cooper Professional Education ### Leading Creative Ideation Certificate Cooper Professional Education ### City/Urban in Community and Regional Planning California Polytechnic State University-San Luis Obispo ### Graphic Design Humboldt State University ## Contact & Social - LinkedIn: https://linkedin.com/in/pixelstud - Portfolio: https://pixelstud.com/portfolio/experience/ --- Source: https://flows.cv/jaysonmccauliff JSON Resume: https://flows.cv/jaysonmccauliff/resume.json Last updated: 2026-04-13