• Lead data-driven UX initiatives using user research and advanced usability testing to de-risk development and validate product direction.

• Redesigned core user journeys and information architecture, reducing cognitive load and cutting average task completion time by 67%.

• Championed UX strategy with executive stakeholders, clearly connecting user-centered design decisions to business outcomes.

• Partnered with Product and Engineering to deliver high-fidelity, mobile-first experiences on time and at quality.

• Attending networking events

• Researching Industry Leaders

• Tracking Industry Trends

• Participating in Industry Discussions

• Pioneered mobile-first eCommerce personalization using Figma, research, and analytics, driving a 67% increase in engagement.

• Translated strategic briefs into scalable web and mobile experiences, increasing engagement time on key brand initiatives.

• Designed end-to-end eCommerce and product experiences addressing complex ordering, promotions, and customer service workflows.

• Led cross-functional collaboration with stakeholders to ensure design intent carried through from concept to launch.

• Redesigned a large-scale Salesforce Lightning platform, simplifying complex functionality through mobile-optimized UX patterns.

• Led cross-functional UX efforts that increased recruitment efficiency by 53% across U.S. military web and mobile platforms.

• Developed usability testing scripts, task flows, and interactive prototypes to validate design decisions in complex environments.

• Collaborated with agile teams to align research insights, stakeholder feedback, and product delivery.

• Designed the visual UI system for a B2B automotive infotainment platform representing Alexa in-vehicle experiences.

• Produced personas, task flows, wireframes, and high-fidelity prototypes using Figma across multiple infotainment interfaces.

• Defined First-Time User Experience (FTUE) specifications with a focus on human factors and usability requirements.

• Built and maintained scalable design systems and style guides to ensure consistency across development teams.