# Jay Vu > Senior Product Designer at Axon | UX/UI Lead Location: Ho Chi Minh City, Vietnam Profile: https://flows.cv/jayvu Senior/Lead Product Designer with over 10 years of experience creating and delivering user-centric experiences across enterprise software, SaaS, and the entertainment industry. Designed interfaces that have served over 10 million users globally and successfully led a startup to secure $3.1M in seed funding (2021). A highly technical and systematic design professional, adept at identifying and solving complex user experience challenges through a collaborative, iterative process. Proven track record of driving key performance metrics such as customer adoption, conversion, satisfaction, and retention rates. Expertise includes design systems, interaction design, information architecture, wireframing, and prototyping. Proficient in user flows, UX writing, UI design, guerrilla user research, usability testing, and front-end development (HTML, CSS, React). Also skilled in design strategy and product strategy. Additional competencies include UI animation, motion graphics, and video editing. Portfolio: www.jayvudesign.com ## Work Experience ### Senior Product Designer, Platform @ Axon Jan 2021 – Present Enhanced the capabilities of the emerging Axon Design System, significantly driving its adoption across the company's suite of cloud software products for public safety personnel, including Digital Evidence Management, Real-time Operations, and Records Management. Accelerated product development by providing ready-made libraries of reusable components in both Figma and code. Ensured every product within the ecosystem adhered to high standards of quality, accessibility, and compatibility. Delivered a consistent, accessible, and user-friendly experience for core features and services shared across all Axon products: Revamped the Login flow. Added multiple MFA methods and exceeded 80% customer approval rating. Added Body-worn Cameras MFA method as an alternative to email and SMS. ### Product Design Lead, Enterprise Systems @ INKR Global Jan 2019 – Jan 2021 Led a team of three designers in delivering the design for key SaaS products within the comic publishing industry, including a Content Management System, a Comic Localization System, and an Identity Management & Payment System. Implemented user-centered design solutions that reduced operational costs and increased productivity. Established and maintained a cohesive design system used across these enterprise products. Recruited and mentored junior designers, helping them discover their strengths and establish their roles within the team. Elevated the company's design culture by promoting design thinking and fostering a design-led approach to problem-solving. ### Product Design Lead @ NAB Studio Jan 2016 – Jan 2019 Co-led a product design team of seven, collaborating closely with product owners and other team leads to uphold high user experience standards across a range of enterprise and consumer products. These products empowered users to acquire, localize, distribute, and monetize digital comics. Recruited and mentored junior designers, helping them discover their strengths and establish their roles within the team. Fostered a strong design culture within the company by championing design thinking and advocating for design-led solutions to complex challenges. ### Senior UI/UX Designer @ NAB Studio Jan 2015 – Jan 2016 Worked directly with product owners to gather requirements and worked with other designers to research, ideate, prototype, deliver and test new features for various mobile applications, ranging from digital photo editing to digital comic reader. Handled the design of enterprise tools and systems for data entry and management of these new features. ### UI/UX Designer @ NAB Studio Jan 2012 – Jan 2015 Worked in teams with design lead and fellow designers to research, ideate and execute the design requirements of new features for various mobile apps, ranging from digital photo editing to digital comic reader. Produced video motion graphics for marketing purposes. ## Education ### Bachelor's degree in Design (Multimedia Systems) RMIT University Vietnam ### Summer School in Design and Visual Communications, General Copenhagen Institute of Interaction Design ## Contact & Social - LinkedIn: https://linkedin.com/in/jayvudesign - Portfolio: https://jayvudesign.com --- Source: https://flows.cv/jayvu JSON Resume: https://flows.cv/jayvu/resume.json Last updated: 2026-03-31