Area of focus:

Target Circle™, Target Circle 360™, Target Circle™ Card

Responsibilities:

Lead to enhance the Target Circle loyalty program across omnichannel touch points. Collaborate with product management, marketing, A11y, content, engineering, research, marketing analytics, etc. to implement best-in-class UX products and services that guest love.

Creative:

Strategize full user journey and design the best user experience for businesses.

Photography:

Specialize in Engagement, Weddings, Maternity, Family, Baby/Kids, Portraits, Events, Product and Fashion.

Area of focus:

Retail Fulfillment (Express Pickup - Lockers, Curbside, Doorside, In-store)

Retail Trade-In

Retail Journey Map (End to end Customer and Specialist flows)

Previous area of focus:

Retail Arrival (Check-in, Queue, Walk-in, Appointment, App Clips)

Store Details Pages

Responsibilities:

Lead to evolve the Verizon retail customer experience across omnichannel touch points. Collaborate with product managers, researchers, content strategists, engineers, marketing activations, analytics, and store operations to implement innovative products and services that customers love.

Area of focus: Conversion, Identity, Growth, Streamline, Advocate

Responsibilities:

Lead UX, Product Design and Research for Advocate, Streamline, and Growth teams. Collaborate with product owner to create and launch user centered design on Shutterstock e-commerce, Enterprise, and Internal Tools. Partner with engineers to create design documentations and bug bash.

Highlights:

• Launched Shutterstock FLEX with 20 million revenues generated.

• Launched Mixed Asset Cart for Video and Music with $660K annually

impacts and Upsells with a 12% increase in video one-year cash.

• Launched Single Image AB testing with a 10% conversion improvement.

Area of focus: Brand User Experience and Research

Responsibilities:

Lead and managed a team of designers in executing user-centered research, design developments. Supported marketing leaderships by providing customer first directions and synthesizing findings into unified strategic action items.

Highlights

• Led major case studies for Macy’s Money, Star Money, and Holiday Gifting

strategies within the Marketing organization.

• Initiated User-Centered Design Development as an official Marketing process.

• Managed user testing of the Macy’s site redesign project to produced KPIs.

Area of focus: Creative Marketing and Product Design

Responsibilities:

Lead and managed a team of designers to become digital experience experts in executing product innovation projects, marketing campaigns, and agile developments. Supported leadership in conceptualizing new initiatives.

Highlights

• Redesigned the Macy’s Deals & Wallet pages. Improved SEO and conversions.

• Led designers to reinvent Macy’s Star Rewards loyalty program sales in 2017.

• Revamped Macy’s My Account page in June 2017. Lifted 250% of all CTAs.

Area of focus: Mobile Marketing and Product Design

Responsibilities:

Collaborated with bicoastal teams to design best on-brand visual, user interface and experience for all digital platforms. Worked coherently with marketing, creative, photography, product management, project management, production, development and engineering teams. Mentor designers to understand various processes and corporate guidelines to execute daily assignments.

Highlights:

• Managed and designed the 2015 Black Friday mobile web. The mobile web orders increased 46.63% and conversion increased 44.01% over 2014.

• Designed and prototyped the Plenti rewards program mobile web. Partnered with American Express to ensure assets were optimized for mobile. The Plenti program received 122K online enrollments in the 2015 holiday season.

• Created various mobile annual marketing sitelets and assets. Stellar projects included: Gift Guides, Thanksgiving Day Parade, Fireworks, Flower Show.

Created content and functionality for marketing sitelets. Responsible for ensuring consistent communications with the marketing and project management teams.

Designed logos and brand refinements, trade show signage and promotional products. Redesigned existing web templates and back-end management. Evolved user interface for iOS and Android applications. Photographed product deployments and trade shows for publishing in press releases and social media.

Designed corporate identity packages which include logo, business cards, email and institutional signage. Created presentations for marketing strategies.