# JC Moreno > Creative Director, Experience Design. Enterprise Design Systems & their imminent application into Generative AI systems. Location: Brooklyn, New York, United States Profile: https://flows.cv/jc Creative Director & Product Design Leader with 15+ years of experience transforming user experiences for Fortune 100 brands across Media, Tech, Finance, Publishing, and Retail. As the founder of JCM Studio, I blend strategic vision with hands-on execution, specializing in: • Omni-channel product design and UX/UI strategy • Brand identity development and creative direction • Performance-driven digital marketing and CRO • Design system architecture and implementation • Cross-functional team leadership and mentorship My approach combines data-driven insights with user-centric design thinking to deliver measurable outcomes and ROI. I've successfully led initiatives for industry giants like Hearst, Comcast, Shutterstock & Bridgewater Associates consistently driving user engagement, acquisition, and conversion rates. Whether crafting intuitive interfaces for complex SaaS platforms, orchestrating multi-million dollar marketing campaigns, or optimizing e-commerce experiences, I thrive on solving intricate challenges at the intersection of design, technology, and business objectives. I'm passionate about fostering innovation and building high-performance teams. My unique background as a former Marine, world traveler, and musician informs my leadership style, combining disciplined execution with creative problem-solving and cross-cultural fluency. Open to opportunities where I can leverage my expertise in creative direction, product design, and strategic leadership to drive transformative digital experiences and business growth. Key skills: UX/UI Design • Product Strategy • Creative Direction • Design Systems • Digital Marketing • Team Leadership • Agile/Lean Methodologies • Data-Driven Design • Conversion Optimization ## Work Experience ### Head of Creative & Experience Design @ National Business Capital Jan 2025 – Present | New York, United States • Built and lead an award-winning, AI-native creative team across Marketing and Experience Design, delivering integrated 360° campaigns, digital platforms, and client-facing portals. • Owned a holistic, full-funnel rebrand across the entire customer experience, unifying brand, product, and GTM execution through a scalable design system. • Drove measurable business and brand impact, achieving a 20% conversion lift in year one and earning the 2025 Web Marketing Association “Financial Services Standard of Excellence,” outperforming category leaders including J.P. Morgan. ### Principal Creative Director & Product Design Lead @ JCM Studio Jan 2010 – Present | Around the World CLIENT LIST - Viacom, Comcast, The Economist, Revlon, 1-800-Flowers, Sudler & Hennessey, NutriSystem, Tate's Bake Shop, among others. I lead an Experience Design studio that sits at the intersection of product design, brand identity, omni-channel creative strategy and growth marketing. We champion a data-driven approach, fusing user-centric design with cutting-edge UI/UX practices and A/B testing to optimize conversions and deliver measurable ROI. Our services encompass the entire design lifecycle; from strategy and brand identity workshops to building scalable design systems and performance marketing campaigns. ### Creative Director, Experience Design @ Hearst Jan 2023 – Jan 2024 | New York City Metropolitan Area • Spearheaded creative direction for iCrossing's (Hearst’s digital agency) two biggest accounts, Bridgestone & Toyota, delivering innovative solutions to enhance brand visibility and market impact • Conceived, implemented and sold-in an Enterprise Design System for Bridgestone’s global expansion needs, driving enhanced efficiency and brand consistency. Repurposed this solution into a marketable agency product, primed for scalable integration across diverse client portfolios • Grew a Product Design team on the cutting-edge of Figma design system integration with our tech infrastructure. Collaborated closely with Tech counterparts to streamline processes, maintenance and governance ### Digital Design Director @ Beyond Jan 2020 – Jan 2023 | New York City Metropolitan Area • Optimized the user experience, design system & design process of the world's largest hedge fund; Bridgewater Associates. Tripled user engagement over 2 years. • Creative Direction of digital evolution (pattern library, photography, illustration). • iOS Mobile App strategy, design and implementation. ### Digital Design Director, Growth Strategy @ Shutterstock Jan 2018 – Jan 2020 | Greater New York City Area • On a Top 500 most visited website; championed conversion-driven UX/UI holistic design improvements to ecomm CMS via user research and A/B testing through Google Analytics. • Creative strategy of aspirational 360° marketing campaigns targeting designers, agencies and SMBs in 150+ countries, and 21 languages. • Managed designers, copywriters, offshore dev team, and partnered with UX/Product and ad agency of record. Helped transition the Creative team into more efficient Agile sprints. • Ran Design Workshops to inspire, engage and keep an award-winning creative team ahead of the latest design trends. ### Consulting UX/UI Digital Lead @ Comcast Spotlight Jan 2016 – Jan 2018 | Greater New York City Area • Designed and built a live, online brand Style Guide and content resource hub for the media division. It not only served assets company wide, but streamlined the Creative pipeline. • Managed designers and engineers via setting art direction and development workflow. ### Consulting Creative Director, UX/UI Designer @ Tate's Bake Shop Jan 2015 – Jan 2017 | Southampton, NY • Consulting Creative Director for an internationally recognized brand distributed to thousands of key gourmet retailers nationwide including Wholefoods, Costco, Amazon. • Re-branded streamlining of the UX/UI of Tate’s responsive E-commerce portal. • Creative strategy and digital design of seasonal integrated campaigns. ### Consulting Digital Creative Director @ The Economist Jan 2014 – Jan 2015 | Around the world • Creative Strategy and Creative Direction in support of the Economist’s Digital Acquisitions and Social Media departments. • Succesfully increased subscriptions to The Economist as a “newspaper” and digital app via strategic display and social media marketing. ### Digital Design Director @ Time Warner Cable Jan 2011 – Jan 2014 | New York, NY • Transformed startup division into integrated agency, executing multi-platform, marketing campaigns across diverse channels. Clients: Domino’s Pizza, H-E-B, Texas Rangers, Cirque Du Soleil, Alamo Drafthouse, et al. • UX/UI direction of a complete CMS-powered consumer platform for Charter, as well as a responsive HTML 5, CSS3 parallax portal for their B2B efforts; increasing conversion and streamlining productivity ## Education ### BFA in Interactive Media & Computer Animation Fashion Institute of Technology ### 3D Animation & Interactive Media School of Visual Arts ### The School Of Architecture in 2.5 years The City College of New York ## Contact & Social - LinkedIn: https://linkedin.com/in/morenojc - Website: http://www.jcmstudio.com --- Source: https://flows.cv/jc JSON Resume: https://flows.cv/jc/resume.json Last updated: 2026-02-23