Leading a team of product and marketing designers, I focus on building a great team culture, honing designers' core skills, mentoring and creating opportunities to broaden their skills and increase confidence.

Responsive to the constantly changing needs of a scale-up environment, I oversee design operations and continue to evolve the product experience and branding, with a focus on increasing retention and revenue by defining key product initiatives.

As the sole designer in a growing startup, I focused on building a solid foundation for the business and complex B2B enterprise product to grow and scale.

I worked closely with customers when refining and building new features, driving testing and analytics to capture both qual and quant data to enable better reasoning about product decisions and priorities.

I created a culture of working closely with engineering, sales, marketing, and customer success teams to bring clarity to problems and clearly scoping solutions with detailed acceptance criteria written up with the team.

I standardised UX patterns and created a design system in Figma linked to tokens in the front-end code repository, increasing the pace of design and development and minimising the use of custom components.

Responsible for product design across responsive web and mobile, I crafted B2B and B2C experiences for key product features, brought a customer-centric focus to the team and set up a design system to accelerate design and development.

* Established a culture of testing prototypes with champion customers to gather feedback and iterate early, involving engineers and product managers in the process.

* Set up a design system with Abstract to work faster from centralised components across design and engineering.

* Designed and built React frontend for collecting user feedback when signing into hotel Wi-Fi, aligned with host brands and Local Measure's own product.

Worked on UX and UI for the My Vodafone app and Vodafone website, where my responsibilities included:

* Wireframing (pen & paper)

* Prototyping (InVision)

* User flows for journeys across app, mobile, tablet and desktop (Sketch)

* UI design (Sketch)

* Remote, face-to-face and guerrilla testing

* Stakeholder management and walkthroughs

* Developer hand-off and shoulder checking (Zeplin)

Working remotely as I travelled around the U.S. and Europe, I maintained a high standard of work, autonomy, availability and communication. I assisted in product development, improving team workflow and covering off overflow work.

* Analysed product performance to inform product development (Google Analytics, Excel)

* Increased team productivity by further automating build deployment (Gulp)

* Wireframing (pen & paper)

* UI design (Photoshop)

* Front-end development (HTML, CSS, JS)