As the sole designer in a growing startup, I focused on building a solid foundation for the business and complex B2B enterprise product to grow and scale.
I worked closely with customers when refining and building new features, driving testing and analytics to capture both qual and quant data to enable better reasoning about product decisions and priorities.
I created a culture of working closely with engineering, sales, marketing, and customer success teams to bring clarity to problems and clearly scoping solutions with detailed acceptance criteria written up with the team.
I standardised UX patterns and created a design system in Figma linked to tokens in the front-end code repository, increasing the pace of design and development and minimising the use of custom components.