# Jean-Francois Di Paolo > Lead Product Designer | UX Researcher, Product Designer for AI, Computer Vision, Drones & GIS, Creative Coder Location: Greater Sydney Area, Australia Profile: https://flows.cv/jeanfrancois I love solving complex problems in systematic and thoughtful ways, with 10+ years’ experience in crafting digital experiences and a background in creative coding, animation and marketing. My collaborative approach drives projects from research and ideation through to delivery. I have extensive experience in leading teams of designers to deliver top-tier work that aligns with business goals and deeply considers customers’ needs. I’ve worked on a B2B web app for AI analysis powered by automated drones and live streaming, a consumer-facing self-serve app for a major Aussie telco, and a CX excellence tool in the hospitality and tourism space (to name a few). Want to build something great together? Reach out and let’s chat! ## Work Experience ### Lead Product Designer @ Unleash live Jan 2022 – Present | Sydney, New South Wales, Australia Leading a team of product and marketing designers, I focus on building a great team culture, honing designers' core skills, mentoring and creating opportunities to broaden their skills and increase confidence. Responsive to the constantly changing needs of a scale-up environment, I oversee design operations and continue to evolve the product experience and branding, with a focus on increasing retention and revenue by defining key product initiatives. ### Product Designer @ Unleash live Jan 2019 – Jan 2022 As the sole designer in a growing startup, I focused on building a solid foundation for the business and complex B2B enterprise product to grow and scale. I worked closely with customers when refining and building new features, driving testing and analytics to capture both qual and quant data to enable better reasoning about product decisions and priorities. I created a culture of working closely with engineering, sales, marketing, and customer success teams to bring clarity to problems and clearly scoping solutions with detailed acceptance criteria written up with the team. I standardised UX patterns and created a design system in Figma linked to tokens in the front-end code repository, increasing the pace of design and development and minimising the use of custom components. ### Product Designer @ Local Measure Jan 2018 – Jan 2019 | Sydney, Australia Responsible for product design across responsive web and mobile, I crafted B2B and B2C experiences for key product features, brought a customer-centric focus to the team and set up a design system to accelerate design and development. * Established a culture of testing prototypes with champion customers to gather feedback and iterate early, involving engineers and product managers in the process. * Set up a design system with Abstract to work faster from centralised components across design and engineering. * Designed and built React frontend for collecting user feedback when signing into hotel Wi-Fi, aligned with host brands and Local Measure's own product. ### Product Designer @ Vodafone Jan 2017 – Jan 2018 | Sydney, Australia Worked on UX and UI for the My Vodafone app and Vodafone website, where my responsibilities included: * Wireframing (pen & paper) * Prototyping (InVision) * User flows for journeys across app, mobile, tablet and desktop (Sketch) * UI design (Sketch) * Remote, face-to-face and guerrilla testing * Stakeholder management and walkthroughs * Developer hand-off and shoulder checking (Zeplin) ### UX & Design Consultant @ Big Mobile Jan 2016 – Jan 2016 Working remotely as I travelled around the U.S. and Europe, I maintained a high standard of work, autonomy, availability and communication. I assisted in product development, improving team workflow and covering off overflow work. * Analysed product performance to inform product development (Google Analytics, Excel) * Increased team productivity by further automating build deployment (Gulp) * Wireframing (pen & paper) * UI design (Photoshop) * Front-end development (HTML, CSS, JS) ### Head of Design & UX @ Big Mobile Jan 2014 – Jan 2016 | Sydney Promoted to Head of Design & UX, I worked to foster a culture within my creative services division of high quality work with close attention to detail. Collaborating with the executive team, I ensured the design team was contributing to the company’s strategic goals. * Managed a team of 7 designers, 3 of which were offshore * Created new promotional website for newly developed products. * Animated prototypes (Photoshop, Framer) * Reviewed UX of designs * Championed UX within the organisation and advertising industry * Balancing the delivery of day-to-day work with longer-term internal projects ### Senior Designer @ Big Mobile Jan 2013 – Jan 2014 | Sydney As a senior designer I was involved with product development, hiring, client relations, improving workflows and overseeing the overall quality and timely delivery of briefs within client budgets. * Requirements gathering, brainstorming, sketching and presentation sessions with clients * Developed a strong team reputation with clients for quality and creativity * Prototyping products with new mobile browser APIs (HTML, CSS, JS) * Workflow management (Trello) * Productivity improvements (Gulp, SASS and templates) * A/B testing of designs ### Designer @ Big Mobile Jan 2012 – Jan 2013 | Sydney I was responsible for the design and development of user-friendly mobile advertising and campaign micro-sites. * Wireframing designs, interaction and animation (pen & paper) * UI design (Photoshop) * Front-end development (HTML, CSS, JS) * Adherence to brand guidelines working with Top 100 brands ### Freelance Web Designer @ Self Employed Jan 2011 – Jan 2012 | Sydney As a sole trader I independently project managed the entire site design process, providing estimates, timelines, setting project milestones and ensuring timely delivery. * Wireframes (Balsamiq) * UI design (Photoshop) * Front-end development (HTML, CSS, JS) * Back-end development (PHP) ### Web Designer @ Mesh Evolution Jan 2009 – Jan 2011 | North Sydney Working amongst a team of designers and back-end developers I assisted with UX (requirements gathering, information architecture, wireframing), UI design and front-end development of several high profile sites including 1 Bligh, Market City and metcentre. * Wireframes (Pen & paper) * UI design (Photoshop) * Front-end development (HTML, CSS, JS) * Client walkthroughs * E-mail newsletter design and development ### Marketing & Graphic Design Assistant @ Corporate Apparel Group Pty Ltd Jan 2008 – Jan 2009 | Sydney As the sole digital specialist in the team I independently established Ron Bennett Big Men’s Clothing online presence, from user experience, design and functionality through to CMS integration, SEO and administration. * UI design (Photoshop) * Front-end development (HTML, CSS, JS) * Back-end development (PHP) * Stakeholder management ## Education ### Bachelor's Degree with Distinction in Digital Media University of NSW - College of Fine Art ## Contact & Social - LinkedIn: https://linkedin.com/in/jean-francois-di-paolo - Portfolio: http://jfdp.com.au/ --- Source: https://flows.cv/jeanfrancois JSON Resume: https://flows.cv/jeanfrancois/resume.json Last updated: 2026-03-31