Building a spending platform and modern charge card for UHWNI audience featuring coveted experiences.

Work on 2 consumer card products to make everyday spending more rewarding for the US market:

* Neon - The most rewarding debit card.

Subscription based - Access Offers reward (5x -> 20x) - Points Party - Many perks and benefits.

Avg. spending $1400 per card holder - 100k card holders.

* Titan - The modern charge card with customizable rewards and no spending limits - https://www.point.app/titan

In charge to build the Rewards component for both products.

Cut infra cost by 70% in Q3 2022 before Neon product is fully shutdown

Kit Group -> Ping Group -> Messaging Group

Make messaging intrinsic to commerce.

* Worked with a diverse and talented team on Messaging Inbox https://www.shopify.com/inbox

** Team, Buyer signal, Buyer Context etc.

* Worked on the Kit product, Kit Skills API, IQ and Convo API (scaling, consolidation, deprecation/shutdown) https://www.shopify.com/kit

Mentoring and leading projects were key responsibilities.

*Acquired by Uber in July 2017*

Interesting time to say the least :)

Contributed in FS, BE, Infra, Ops for 2 mobile consumer apps :

* Channel, curated mobile video app (featured on AppStore)

Video Encoding Pipeline and Distribution (micro / nano services)

Services : API, Jobs Scheduler, Notification Pusher, Admin Portal, Web Views

* ChitChat, live viral group chat

Tech. evaluation, revamp of API in Java8 (Dropwizards) and WebSocket Server in node.js (hapijs, pino, socket.io,, pm2) and infrastructure.

• Polyglot env. : JVM (Java 8), Node.js 7.x, Golang 1.7, Python 2.x

• AWS Infrastructure (Lambda, SNS, SQS, EC2, RDS, ElastiCache Redis, ElasticTranscoder, ElasticSearch, CloudFront, CloudWatch, CodeBuild, S3, API Gateway, ECR, ECS, ELB / ALB, Route53) + New Relic + Let’s Encrypt SSL

• Monitoring / Alerts / CI

• Dialog / Evaluation / Integration of 3rd party services : Mixpanel, Amplitude Analytic, GA, Branch.io (invite re-targeting, universal deeplinks), Twilio, OneSignal

• Engineering meetings and tasks co-management, Tech Debts, On Call, Code Reviews, Documentation

• Assessment and Recruiting, Team Supporter / Player

** The official title is misleading, no client facing. full time engineering. **

Continuation of the work back at TapCommerce.

Smaller eng. team for a while but same platform, same work, same hustle at Twitter this time. #smarthustle

Couple of things done during the time period :

Jarvis Dynamic Ad Server (Design, Implementation etc.)

Initial Work Twitter TFE / Macaw TapCommerce endpoints (impressions, clicks, events)

Bidder (peak traffic 600k qps) : Video Ads (VAST 2.0), GAID Migration, Log Optimization, Parallel EC2 Regional Deployer

Campaign Auto Activator Refactoring

Jobs : Reporting, HDFS Redis Syncer MapReduce

Engineering Card co-Management

SOX Compliance Effort

On Call Rotation & Code Reviews & Documentation (Runbooks, Service Pages, Presentation Slides)