Leading product design for net-new food safety and traceability platform, enabling food service operations to track products from receipt through distribution with full compliance support

Designed end-to-end workflows for receiving, handling, storage, and forward/backward tracing – balancing regulatory requirements with operational efficiency for frontline users

Built foundational design system and component library from scratch, establishing scalable patterns for complex data entry, reporting, and audit trail interfaces

Ongoing 18-month engagement serving as embedded design partner, translating food safety regulations and operational workflows into intuitive B2B software experiences

Founded a high-impact design consultancy, achieving 33.1% annual revenue growth.

Led UX/UI for 23+ product launches, including Stabilitas 2.0 (acquired for $15M+) and Xembly AI UX. Securing $75M+ in total product value.

Worked on with The Golden Globes website, revamping the digital experience to sustain engagement beyond awards season.

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Led end-to-end UX strategy for Xembly’s AI Assistant, scaling adoption from prototype to full enterprise integration.

Secured $20M+ in total funding by demonstrating UX improvements and business impact.

Implemented data-driven design processes, improving usability and boosting product ROI by 8%.

Spearheaded cross-functional collaboration (engineering, marketing, leadership) to accelerate go-to-market by 25%.

Drove UX strategy for 5 major SaaS and mobile product launches, generating $2.5M in revenue.

Implemented a scalable design system, reducing development time by 34%.

Optimized usability testing, increasing product ROI by 8%.