# Jean-Roux Bezuidenhout

> Product Design for Series A/B Founders | B2B SaaS, AI & Regulated Industries | California

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/jeanroux

I'm a product designer with 15 years shipping complex B2B software—from 0→1 MVPs to scaling products serving millions of users.

I specialize in making complicated products intuitive: AI workflows, compliance software, enterprise dashboards, and technical tools that need to be both powerful and usable.

Recent work:
• AI productivity platform (Xembly): Led product design from early prototype through $20M funding, designed core assistant UX and onboarding flows
•Food safety & traceability platform (ongoing): Designing compliance software for commercial food operations, built design system from scratch
• Women's health app (Flo Health): Designed daily tracking features for 65M+ monthly users
• Enterprise SaaS (CDK Global): Led platform redesign serving thousands of automotive dealerships

What I do:
• End-to-end product design (web + mobile)
• Complex workflow and dashboard design
• Design systems and component libraries
• AI product interfaces and interaction patterns
• Onboarding, activation, and retention optimization
• Embedded design for 3-12 month contracts

I'm best for:
• B2B companies that need senior design execution fast—whether it's launching a new product, fixing broken UX, or scaling existing features without sacrificing quality.
• Currently available for contract work (3-12 month engagements preferred, but open to shorter projects). Can start immediately.

Portfolio: www.jeanroux.com

## Work Experience
### Fractional Product Designer @ iFoodDS
Jan 2023 – Present
Leading product design for net-new food safety and traceability platform, enabling food service operations to track products from receipt through distribution with full compliance support

Designed end-to-end workflows for receiving, handling, storage, and forward/backward tracing – balancing regulatory requirements with operational efficiency for frontline users

Built foundational design system and component library from scratch, establishing scalable patterns for complex data entry, reporting, and audit trail interfaces

Ongoing 18-month engagement serving as embedded design partner, translating food safety regulations and operational workflows into intuitive B2B software experiences

### Founder & Principal Designer (Independent Consultancy) @ Kind+Human
Jan 2018 – Present | Remote
Founded a high-impact design consultancy, achieving 33.1% annual revenue growth.

Led UX/UI for 23+ product launches, including Stabilitas 2.0 (acquired for $15M+) and Xembly AI UX. Securing $75M+ in total product value.

Worked on with The Golden Globes website, revamping the digital experience to sustain engagement beyond awards season.

### Member @ Sidebar
Jan 2025 – Present
Sidebar is a private, highly vetted leadership program that accelerates your career. We have the people, the process, and the technology to drive your impact and growth.

### Director of Product Design (Contract → Full-Time) @ Xembly
Jan 2021 – Jan 2024
Led end-to-end UX strategy for Xembly’s AI Assistant, scaling adoption from prototype to full enterprise integration.

Secured $20M+ in total funding by demonstrating UX improvements and business impact.

Implemented data-driven design processes, improving usability and boosting product ROI by 8%.

Spearheaded cross-functional collaboration (engineering, marketing, leadership) to accelerate go-to-market by 25%.

### Product Lead (Fractional Consultant) @ Blue Label Labs
Jan 2020 – Jan 2023 | United States
Drove UX strategy for 5 major SaaS and mobile product launches, generating $2.5M in revenue.

Implemented a scalable design system, reducing development time by 34%.

Optimized usability testing, increasing product ROI by 8%.

### Product Lead (Fractional Consultant) @ Pastilla
Jan 2020 – Jan 2021
Redesigned the Golden Globes website UX, increasing session duration by 2-4 minutes.

Designed a 0-1 insurance platform, reducing time-to-quote to 2-5 minutes.

Revamped LA Parks website UX, achieving 85-95% search success rates.

### Head of Design & UX (Contract Role) @ Syntx
Jan 2019 – Jan 2020 | Remote
Led UX/UI for fintech and consumer apps, increasing conversion rates by 12-18%.

Contributed to 4x company expansion, reducing project delivery time by 35%.

Implemented research-driven UI enhancements, boosting engagement by 15-20%.

### Creative Director @ CDK Global
Jan 2013 – Jan 2017 | Seattle, Washington
Directed UX strategy for a dealer website platform, ensuring 100% compliance with OEM brand guidelines.

Fostered strong collaboration between design and engineering, reducing project lead times by 15%.

Cultivated a culture of innovation, reducing team turnover to under 5%.


## Contact & Social
- LinkedIn: https://linkedin.com/in/jeanrouxbez
- Portfolio: http://www.jeanroux.com/

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Source: https://flows.cv/jeanroux
JSON Resume: https://flows.cv/jeanroux/resume.json
Last updated: 2026-03-25